Richard Chen This is Me

 Web References

1. 1. thatsmagazines.com - Shanghai Features

   www.thatsmagazines.com/feature - [Cached]

   Published on: 1/26/2004   Last Visited: 8/30/2004

   Richard Chen is the managing director of Yifei Media Group, which owns fashion magazine Vision and high-end lifestyle magazine Shanghai Tatler. He reckons Shanghai has to wait at least another five to ten years before enjoying the status of a 'fashion capital.'
   ...
   Richard Chen also stresses the importance of building brands rather than going straight after the big bucks.

2. 2. Raffles LaSalle International

   www.raffles-lasalle.com/aboutu - [Cached]

   Published on: 3/1/2003   Last Visited: 2/19/2005

   Richard Chen is the managing director of Yifei Media Group, which owns fashion magazine Vision and high-end lifestyle magazine shanghai Tatler. He reckons Shanghai has to wait at least another five to ten years before enjoying the status of a 'fashion capital.'
   ...
   Richard Chen also stresses the importance of building brands rather than going straight after the big bucks.
   
   "The domestic brands need long-time strategies, not just strategies to survive, Right now most brands last for only three to five years because they are after the quick bucks, and that damages the brands.'
   
   The failure of the domestic brands to make their presence felt in their own country is highlighted all thee more painfully by the success of international brands such as Fendi, Paul Chen is the store manager of Fendi's Plaza 66 boutique.
   
   "The number of Fendi's target customers is increasing very quickly in Shanghai," said Chen.

3. 3. Crystyl Mo - Articles - ASIAWEEK - Generation Gap

   www.crystyl.com/writings/aw051 - [Cached]

   Published on: 12/6/2003   Last Visited: 11/18/2007

   Chen Yifei and his son Richard Chen are attempting to launch a fashion and media empire.
   ...
   Richard, 28, studied management and economics in the U.S. and England before joining Yifei as CFO.
   ...
   Richard, do you ever feel pressure working for your father? Richard Chen: I do feel I have more pressure to demonstrate my abilities because my father is the CEO.