Mr. Peter Chen

"We're kind of talking about new ideas now," said Community Connect's VP Ad Operations, Peter Chen, regarding plans for the candidate as the general election season approaches."I think it's going to be a combination national buy and still some local," added Chen.Many of Obama's ads have been targeted to BlackPlanet members living in specific locales.

This local targeting strategy mirrors what the Obama camp has been doing elsewhere on the Web, whether it be geo-targeting primary voters in North Carolina through ad networks or placing video-enabled ad units on Texas newspaper sites.Keeping with its local approach, the campaign has individual pages dedicated to residents of every state in addition to Obama's main profile.

Now his campaign is contemplating reaching BlackPlanet users in their travels on other sites, according to Chen.Community Connect has relationships with behavioral targeting networks, allowing advertisers to reach its users who have visited its social sites on other sites in those behavioral networks.According to Hitwise, BlackPlanet is the fifth highest ranked social networking site in terms of traffic.Obama has scored over 490,000 friends on the site.

"There's the potential for doing more on the behavioral targeting, which I think he's exploring and he didn't do before," said Chen, stressing the campaign is considering the possibility and has not signed on to do behavioral targeting with Community Connect.The Obama campaign did not respond to requests for comment.

"It's almost like using our sites to qualify the type of user he's looking for and then retargeting them," explained Chen.

Peter ChenCo-Founder and Executive Director of Product Development

Mr. Chen oversees the company's product development teams to roll out new technology features and services across the three sites.He is also responsible for working with the company's member services team to create procedures and standards for handling member inquiries.

Prior to helping launch Community Connect, Mr. Chen was an analyst at Chase Manhattan Bank's Risk Management Analysis Group.He also worked as an Actuarial Analyst at Metropolitan Life Insurance Company, where he was involved in the underwriting and pricing for the nonprofit group annuity products.Mr. Chen holds a Bachelor of Arts degree in Actuarial Science with a concentration in East Asian Studies from New York University.

Rob was sitting between two interesting "community builder" companies (Pete Chen of Community Connect and Peter Friedman from LiveWorld) and his view really stood out in the crowd.
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Rob was sitting between two interesting "community builder" companies (Pete Chen of Community Connect and Peter Friedman from LiveWorld) and his view really stood out in the crowd.

Peter Chen Co-Founder and VP, Ad Operations

Mr. Chen is a co-founder and currently serves as the VP, Ad Operations and is a member of the company's executive.In this role, Mr. Chen oversees all premium ad products, which includes pricing of ads and creation of custom ad supported programs and manages the Traffic, Account Management and Sales Production teams.Mr. Chen's prior experience managing both operations and product management for the product development team is a major asset as he helps to grow the Client Solutions Group.

From 2005 to 2006, Mr. Chen served as GM of Member Revenue overseeing multiple revenue lines, which included the online dating subscription business.During that time, Mr. Chen was part of the team responsible for developing "Community 9", which was a complete rewrite of the source code for the sites.As a result of "Community 9", the company can now rapidly deploy new sites in 30 days or less.

From 2001 to 2005, Mr. Chen served as Executive Director of Production overseeing product management and operations for the Product Development group as wells as managing the member services team.During that time, Mr. Chen and with Mr. Montero created the Product Development Team (PDT) which unified the development and code base across all sites.
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Prior to 2001, Mr. Chen was an integral part of the team responsible for creating and launching www.AsianAve.com, www.BlackPlanet.com and www.MiGente.com.Mr. Chen was also responsible for managing much of the site's original content that included Liquid Soap, A day in the life of, First Place and the Wall.

Prior to co-founding Community Connect Inc.Mr. Chen graduated NYU with an actuarial science major.Mr. Chen then worked at MetLife as an Actuary before moving to Chase Manhattan Bank as part of their risk management team.

Peter Chen Co-Founder and General Manager of Dating Services

Mr. Chen oversees the company's product development strategy and implementation for all Dating Services as well as mobile and wireless services.

Prior to helping launch Community Connect, Mr. Chen was an analyst at Chase Manhattan Bank's Risk Management Analysis Group.He also worked as an Actuarial Analyst at Metropolitan Life Insurance Company, where he was involved in the underwriting and pricing for the nonprofit group annuity products.Mr. Chen holds a Bachelor of Arts degree in Actuarial Science with a concentration in East Asian Studies from New York University.

Rob was sitting between two interesting "community builder" companies (Pete Chen of Community Connect and Peter Friedman from LiveWorld) and his view really stood out in the crowd.