Jane Chen This is Me

Education

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1. 1. MIS | Magazine > Gaming strategy: Score big with a game plan

   www.misweb.com/magarticle.asp? - [Cached]

   Published on: 1/31/2004   Last Visited: 1/31/2004

   By Keith Ferrazzi, Jane Chen and Zhan Li
   ...
   Jane Chen is the vice-president of strategy at YaYa.

2. 2. YaYa Media Inc.

   www.yaya.com/about.html - [Cached]

   Published on: 8/23/2004   Last Visited: 8/23/2004

   Jane Chen
   
   Vice President of Strategy
   
   Jane Chen is the Vice President of Strategy based in the New York office. She is one of the industry's foremost authorities on the area of Interactive Marketing having coined the term "Advergaming" in the white paper "Can Advergaming be the Future of Interactive Advertising?" (, 2001). She has also co-authored the article "Playing with Customers" published in The Harvard Business Review (April, 2003). She has been a featured speaker at numerous conferences including Digital Hollywood at CES, SXSW, Jupiter Online Advertising Forum, and EPM Entertainment Marketing Conference.
   
   Most recently, Chen was the Director of Research at , an interactive agency specializing in media and entertainment clients. She served as a senior strategist providing interactive consulting services to clients such as Sony, World Wrestling Entertainment, Cablevision, and Carsey-Werner-Mandabach. She was the lead writer of the Fast Forward series of white papers which included the Advergaming report as well as "Entertainment, Technology, and the Bottom Line" which was featured in The Hollywood Reporter (September, 2001).
   
   Chen comes from a solid analytical background in business and finance. Prior to , she was an Equity Research Associate at Sanford C. Bernstein and Company where she provided investment analysis and recommendations on the international banking sector. Over the course of her tenure, her investments in the Emerging Markets portfolio were up over 60%.
   
   Prior to Bernstein, she was a management consultant in the New York office of McKinsey & Company. At McKinsey she served clients in the financial services, pharmaceuticals, and telecommunications industries in a variety of functions from Internet strategy to supply chain management.
   
   Jane Chen earned her Bachelor of Arts degree, cum laude, in East Asian Studies from Harvard University. In 2001, she co-wrote and co-produced the award-winning short film "Educated" which has been featured in over 30 film festivals worldwide.

3. 3. MIS | Magazine > Gaming strategy: Score big with a game plan

   www.misweb.com/magarticle.asp? - [Cached]

   Published on: 1/26/2004   Last Visited: 1/26/2004

   By Keith Ferrazzi, Jane Chen and Zhan Li
   ...
   Jane Chen is the vice-president of strategy at YaYa.