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This profile was automatically generated using 1 reference found on the Internet. This information has not been verified. Learn more...
This profile was automatically generated using 1 reference found on the Internet. This information has not been verified. Learn more...
Web References
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1.
www.kpe.com/press/article_2_2_ - [Cached]Published on: 8/9/2001 Last Visited: 9/5/2002
Microsoft, for instance, used "Killing the Paperclip" advergames to help launch Office XMP, noted Jane Chen, director of research at KPE.
Likewise, IBM has implemented digital ads to build up its WebSphere software brand, according to another panelist.
Other firms already venturing into new forms of online ads include music companies, film studios and soft-drink manufacturers.
