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Published on: 8/13/2009
Last Visited: 8/13/2009
This brand new Ferrari Modena belongs to James Chen of La Habra, California.
James is also the owner of Axis Wheels, a very popular wheel manufacturer.
The Axis Wheels story is James Chen's story and it's a classic American rags-to-riches story.
A few years back, James was working for a company called Wheel Warehouse in southern California.
He started doing sales and management, then took off to DAZZ Motorsport as the store manager, then general manager, then all the way up to being the owner's right hand man.
This wasn't a short trip through the company ladder, it was a lot of work and dedication.
After learning the ropes thoroughly and realizing he couldn't go any further, James' competitive nature got the best of him and he went out on a short ledge, borrowing a bunch of money to start his own store called Axis Sport Tuning in 1997.
Using connections he has overseas to get his own brand of wheels made, he launched Axis Wheels in 1998.
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James grew up with it.
Every car he owns has had its audio system seriously upgraded.
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Owner James Chen upgraded the seats to Sparco Racing units made from a real carbon fiber shell and covered with yellow Alcantara, a synthetic suede.
They're two-thirds lighter than stock.