Mr. Frank Chen This is Me

Education

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1. 1. origin.newscenter.philips.com

   origin.newscenter.philips.com/ - [Cached]

   Published on: 4/5/2007   Last Visited: 4/5/2007

   Frank Chen
   
   Communications manager for China Tel: +65 68823605
   
   Send me an email

2. 2. www.china.philips.com

   www.china.philips.com/About/co - [Cached]

   Published on: 3/2/2007   Last Visited: 3/2/2007

   Frank Chen
   ...
   Mr. Frank Chen joined Philips in September, 2004 as the Chief Marketing Officer to oversee the marketing strategy and activities for Philips in China.
   
   With more than 15 years professional experiences on marketing for Fortune 500 consumer products and service brands, Mr. Chen established deep insight into Chinese market and expertise in brand management while helping his employer to grow revenue and market shares.
   ...
   Before joining in Philips, Mr. Chen was Senior Vice President and Chief Marketing Officer for AIG Nan Shan Life Insurance Company ,Taiwan ,, set up and managed the first-ever marketing division for this subsidiary of AIG in Taiwan and developed and executed innovative marketing and sales strategies for drive profitable growth of the company. Ahead of that, he worked for American Express International Taiwan during 2002-2003 as Director and Market Head of Global Establishment Services.
   
   Mr. Chen has five years working experience in mainland China and showed outstanding ability in marketing. During 1999-2001, he worked for Unilever China Limited as Category Business Director, overseeing all aspects of brand management in three categories of the six offered in China. Before that, he was Marketing Director of Nike China since 1996, helping raising the brand awareness from 65% to 90% among core consumers through a differentiated brand positioning in each sports category.
   
   Mr. Frank Chen graduated from UCLA, with a bachelor degree of Arts, majoring in Economics and Political Science. He also received Master of Public and Business Administration from University of Pittsburgh.

3. 3. wang&li

   www.wang-li.com/News/content.a - [Cached]

   Published on: 4/29/2006   Last Visited: 8/19/2007

   Frank Chen believes his bicultural upbringing is a huge asset in Asia, where he has spent the last seven years working for American Express and Richemonde, a liquor distributor in Taiwan. With Wang's assistance, he recently landed a job as a marketing manager with Nike in China.
   
   "My own value is much greater in China than in the United States," said Chen, 36, who was born in Taiwan and raised in the United States.