PortlandTribune.com | Oregon Scientific turns... -
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Published on: 7/5/2005
Last Visited: 7/6/2005
Clark Chen, director of marketing and brand for Oregon Scientific Inc., shows off some of the Tualatin-based company's electronics products, which are known for their sleek designs and array of bright colors.
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A self-professed amateur wine collector, Clark Chen once made the mistake of storing his vino on a shelf that turned out to be too high , and too hot.The resulting dry corks and tainted wine made for ,a bad experience,, he said.But Chen, director of marketing and brand for Oregon Scientific Inc., now knows better.He stores his three- or four-case collection in the basement and uses one of his company,s home weather stations to monitor the temperature and humidity , and avoid another cabernet catastrophe.It,s just one of many uses for just one of the many high-tech Oregon Scientific products coursing through the global market these days.And as the year progresses, the company, which has its North American headquarters in Tualatin, will be adding even more new products and expanding its domestic market through its first stateside retail stores, including one at the Bridgeport Village shopping mall in Tualatin.Its products now are sold at Target and other department stores.,We have a stronger history in Europe than we do in the U.S.,, said Chen, a former Intel Corp. employee who,s been with Oregon Scientific for about two years. ,But the American market has a lot of potential.,A division of the Hong Kong-based IDT International Ltd., Oregon Scientific also has a headquarters office in Milan, Italy, as well as sales offices throughout Europe, Asia and South America.Research and development of products is influenced by the various geographies, but most design work occurs in Hong Kong.Manufacturing takes place in Shenzhen, China.Here in Oregon, between 40 and 50 employees concern themselves primarily with sales, marketing, operations and logistics.The Tualatin site also includes a massive warehouse that serves as a distribution hub for Oregon Scientific products.Chen said that when IDT initially acquired Oregon Scientific back in 1990 , it became a wholly owned subsidiary of IDT in 1997 , the vision for the brand and the company was more focused on the European market than the U.S.Oregon Scientific products have done well there.
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The latter store, scheduled for an October opening, will be a 1,000-square-foot ,showcase boutique, for the latest and greatest from Oregon Scientific, Chen said.New products expected later this year include an MP3 music player that can store a full gigabyte worth of music, a wireless speaker system and other, still secret innovations.In addition, Oregon Scientific has entered into a partnership with the Susan G. Komen Breast Cancer Foundation that will be unveiled later this summer.The company has specially designed a digital pedometer and will donate $1 to the foundation for each one sold.The company,s massive line of products , hundreds of new ones are developed each year , includes higher end items like a digital clock that monitors weather conditions designed by French designer Phillipe Starck ($325) and cordless phones that incorporate weather stats ($179).MP3 players range from $80 to $129.Chen said that while many of Oregon Scientific,s products incorporate advanced technologies, it is often their sleek, unique design and trendy red, orange and other color schemes that set them apart from competitors, offerings.That,s how the company competes against the Apple iPod or Nikon digital cameras, he said.He also noted that the company,s original specialty, liquid crystal display technology, remains its strong point.An evolving market, he said, has helped Oregon Scientific refine its offerings into sports and fitness products, timing and weather devices and electronic learning products for children.,It,s been a sequence of innovations,, Chen said, ,and the whole team has a simple mission: to come up with products that can enhance people,s living, help them live smarter.,