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This profile was automatically generated using 11 references found on the Internet. This information has not been verified. Learn more...

Employment History

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  1. 1. World Capital Market Inc. - Mergers, Acquisitions, Financial Services, China, World Wide
    www.worldcapitalmarket.com/tea - [Cached]

    Published on: 3/12/2008   Last Visited: 3/12/2008

    Charles Chen - Executive Director, Beijing, China

    Jackey He - Managing Director, Los Angeles, USA
    ...
    Charles Chen, China Director

    Charles has been a deal maker in investment banking industry in China for over 6 years. His client experience includes Federal Express, World Bank, PWC, Waden China Venture Capital, Nomura Venture Capital, Netherlands Embassy and etc. His expertise and experience demonstrates in mergers and acquisitions, corporate finance, private equity financing, business outsourcing, and foreign investment in China. He co-founded Harmony consulting with Ming in 1999 and managed to make it a very successful business with good track records. Previously, he was CFO of JPI Group of Companies and Project Manager of Beijing SINOC International. He received his BA from Beijing International Studies University.
  2. 2. The ToPacific Group : About us
    www.topacific.com/team.html - [Cached]

    Published on: 2/23/2008   Last Visited: 2/23/2008

    Charles Chen - Executive Director, Beijing, China

    Jackey He - Managing Director, Los Angeles, USA
    ...
    Charles Chen, China Director

    Charles has been a deal maker in investment banking industry in China for over 6 years. His client experience includes Federal Express, World Bank, PWC, Waden China Venture Capital, Nomura Venture Capital, Netherlands Embassy and etc. His expertise and experience demonstrates in mergers and acquisitions, corporate finance, private equity financing, business outsourcing, and foreign investment in China. He co-founded Harmony consulting with Ming in 1999 and managed to make it a very successful business with good track records. Previously, he was CFO of JPI Group of Companies and Project Manager of Beijing SINOC International. He received his BA from Beijing International Studies University.
  3. 3. Industry News - Microsoft Advertising
    advertising.microsoft.com/asia - [Cached]

    Published on: 6/9/2008   Last Visited: 6/9/2008

    Microsoft's Charles Chen Honored among "2007 People of the Year in China Advertising"Industry News - Microsoft Advertising
    ...
    Microsoft's Charles Chen Honored among "2007 People of the Year in China Advertising"

    Industry News|27.02.08

    With its recent acquisition aQuantive and newly formed advertising alliance with Facebook, Microsoft is leading a revolution in global digital advertising.In China, Microsoft has worked hard over the past two years to establish an equally impressive position in the local advertising industry.

    Further proof of Microsoft's success in China has come with the recent announcement that Charles Chen, Vice President of China Microsoft Advertising, has been named one of the "2007 People of the Year in China Advertising".
    ...
    During the awards ceremony, Chen recalled the challenge when Microsoft Advertising first announced its CPM pricing model for online advertising on MSN China."I remember clearly at the time when we announced our strategy, 27 articles appeared in the media, all saying this was a strategy created by outsiders who don't understand the local culture and business environment.Some were even harsh enough to predict that MSN will be out of business within a year."

    But after two years of perseverance, Microsoft Advertising has defied the Dooms Day predictions from industry insiders and media alike.Chen has stood firm with his CPM pricing model, which has not only kept MSN afloat, but has proven profitable in an industry known for razor thin margins.Today, MSN China's advertising clients have grown from just 20 to more than 300, while advertising revenues have posted an annual growth rate of 65%.

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