Ed Cheikh This is Me

 Web References

1. 1. Indiana manufacturers cash in on casual trend

   www.topics.com/articles/9/0295 - [Cached]

   Published on: 5/11/2004   Last Visited: 6/3/2004

   "At first I was just going to buy the chairs," said Ed Cheikh, president of Houseworks, "but the (Creative Elegance) rep told me I was making a big mistake and talked me into getting the benches, too.

2. 2. Indianapolis Woman Magazine

   www.indianapoliswoman.com/arch - [Cached]

   Published on: 8/1/2003   Last Visited: 2/7/2007

   Ed Cheikh, owner of Houseworks, says, "If you appreciate art, you will like these things around your house," pointing out an array of designer housewares, lighting and furnishings in his Castleton-area store.
   
   Cheikh says the store focuses on fine design at a price.
   
   "What we want to do is get more good design to the masses rather than to a special few," he says. "Therefore, we don't seek out items that are extremely high priced."
   
   Cheikh likes to differentiate between contemporary and modern style.
   
   "Contemporary to me is something with a short shelf life, something that is trendy, has a limited life span in terms of style. Modern is more timeless in style, clean lined, able to be put in several different room settings. For instance, you can take a room with antique accessories and put in a very clean-lined leather sofa and it looks great - it makes everything look better."
   
   Demand for modern design is growing in Indianapolis, he says. "Everybody, even the traditional furniture stores, are opening areas that include modern," says Cheikh.

3. 3. Indiana manufacturers cash in on casual trend

   www.topics.com/articles/9/0295 - [Cached]

   Published on: 5/10/2004   Last Visited: 5/10/2004

   "At first I was just going to buy the chairs," said Ed Cheikh, president of Houseworks, "but the (Creative Elegance) rep told me I was making a big mistake and talked me into getting the benches, too.