Fadi Cheiha This is Me

 Web References

1. 1. The Green Sheet, Inc. · Publications

   greensheet.greensheet.com/cpro - [Cached]

   Published on: 6/23/2004   Last Visited: 2/18/2006

   ECS is the realized vision of its president and CEO, Fadi Cheiha. Having started in the business in 1989 as a sales rep for First National Bank of Tennessee, Fadi moved on to card service and became the national sales director for Universal Savings.
   
   Fadi realized that salespeople needed stability, speed and trust in their vendors and saw an opportunity to create a company that addressed those needs. In September 1997, he and his wife started ECS out of a bedroom in their Orange County (Calif.) home. The small company grew and, in 1998, Fadi moved his operations to Dove Canyon, Calif.
   
   Adding sales groups, sales offices and establishing relationships with major providers, Fadi created a nationwide management office for the ISO community with a staff of 26 and 112 ISO offices.
   
   "We are your back office," Fadi says.
   ...
   Fadi says. "We pledge that our mission will never change. We want to be a management company for ISOs, taking the worry away from sales reps and letting them go out and sell."
   
   What sets ECS apart from its competition? According to Fadi, "We are a family. Our ISOs consider themselves part of this family. When there is a problem with even one sales rep, everyone at ECS jumps on it. Everyone will meet to discuss it because the most important customer we have are our ISOs."
   
   ECS also creates a sincere win-win situation for ISOs and customers alike. "We never make any false promises," Fadi says.
   ...
   "We're working on a 48-hour turnaround time," Fadi says. "By the end of this year, we are going to be the leader in ATM and credit card processing because we are going to provide a merchant number within 20 minutes."
   
   Now that's a bold statement, to be sure. But Fadi is adamant that it will happen.
   
   Just how is it going to happen? With hard work, teamwork, advanced technology and a commitment to being the merchant service company for ISOs, according to Fadi. For example, ECS is now beta testing a database link to 12 million merchants nationwide. By year's end it will be available to all of ECS's ISOs. And Fadi says an ATM database will follow thereafter. Fadi has concrete plans for the future of ECS. He envisions ECS branches opening across America to help ISOs become more efficient and better equipped. These ECS branches will reroute ISO phone calls to the branch office, handling customer service calls and support requests so the ISO can stay out on the street selling. The branch offices also will take over payroll, cash management and other related accounting services for the ISOs.
   
   In 2002, ECS will introduce a new training program. "Our training is different from everyone else. Rather than train on policy, risk and paperwork, I train how to sell, product knowledge, overcoming objection and problem-solving," Fadi says. "If you do it right the first time, you'll never have to do it again."
   
   The training program will encompass seminars and sessions over a two-day period. Guest speakers from major vendors and providers will highlight the program. What else can ECS provide that no other company can? "Stability of the residual," Fadi says.

2. 2. The Green Sheet, Inc. · Publications

   www.greensheet.com/cprofiles/e - [Cached]

   Published on: 5/19/2002   Last Visited: 2/27/2006

   ECS is the realized vision of its president and CEO, Fadi Cheiha. Having started in the business in 1989 as a sales rep for First National Bank of Tennessee, Fadi moved on to card service and became the national sales director for Universal Savings.
   
   Fadi realized that salespeople needed stability, speed and trust in their vendors and saw an opportunity to create a company that addressed those needs. In September 1997, he and his wife started ECS out of a bedroom in their Orange County (Calif.) home. The small company grew and, in 1998, Fadi moved his operations to Dove Canyon, Calif.
   
   Adding sales groups, sales offices and establishing relationships with major providers, Fadi created a nationwide management office for the ISO community with a staff of 26 and 112 ISO offices.
   
   "We are your back office," Fadi says.
   ...
   Fadi says. "We pledge that our mission will never change. We want to be a management company for ISOs, taking the worry away from sales reps and letting them go out and sell."
   
   What sets ECS apart from its competition? According to Fadi, "We are a family. Our ISOs consider themselves part of this family. When there is a problem with even one sales rep, everyone at ECS jumps on it. Everyone will meet to discuss it because the most important customer we have are our ISOs."
   
   ECS also creates a sincere win-win situation for ISOs and customers alike. "We never make any false promises," Fadi says.
   ...
   "We're working on a 48-hour turnaround time," Fadi says. "By the end of this year, we are going to be the leader in ATM and credit card processing because we are going to provide a merchant number within 20 minutes."
   
   Now that's a bold statement, to be sure. But Fadi is adamant that it will happen.
   
   Just how is it going to happen? With hard work, teamwork, advanced technology and a commitment to being the merchant service company for ISOs, according to Fadi. For example, ECS is now beta testing a database link to 12 million merchants nationwide. By year's end it will be available to all of ECS's ISOs. And Fadi says an ATM database will follow thereafter. Fadi has concrete plans for the future of ECS. He envisions ECS branches opening across America to help ISOs become more efficient and better equipped. These ECS branches will reroute ISO phone calls to the branch office, handling customer service calls and support requests so the ISO can stay out on the street selling. The branch offices also will take over payroll, cash management and other related accounting services for the ISOs.
   
   In 2002, ECS will introduce a new training program. "Our training is different from everyone else. Rather than train on policy, risk and paperwork, I train how to sell, product knowledge, overcoming objection and problem-solving," Fadi says. "If you do it right the first time, you'll never have to do it again."
   
   The training program will encompass seminars and sessions over a two-day period. Guest speakers from major vendors and providers will highlight the program. What else can ECS provide that no other company can? "Stability of the residual," Fadi says.