Rob Chay This is Me

 Web References

1. 1. MicroStrategy - Nielsen Media Research

   www.microstrategy.com/customer - [Cached]

   Published on: 6/28/2001   Last Visited: 10/26/2005

   "What's new about this kind of research is that an advertiser can analyze ratings for every minute of a particular program," added Rob Chay, Senior Product Manager at Nielsen Media Research.

2. 2. MicroStrategy - Nielsen Media Research

   www.strategy.com/Customers/Suc - [Cached]

   Published on: 6/25/2001   Last Visited: 6/21/2002

   "What's new about this kind of research is that an advertiser can analyze ratings for every minute of a particular program," added Rob Chay, Senior Product Manager at Nielsen Media Research. "An analyst, for example, can determine if a series of commercials on luxury sedans should be inserted into the program breaks to target the large viewership of 55-60 year-old men whose income is higher than 100K."
   
   Furthermore, researchers at networks and syndicators can identify which programs drew away the majority of an audience from a particular program. For instance, if the SuperBowl drew a vast viewership only during half time, NPOWER can identify the network that the audience came from (source) and the network that the audience switched to (destination) after half time was over.