www.antivirus.com/corporate/our_team/jenny_chang.htm -
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Published on: 2/27/2002
Last Visited: 2/27/2002
Jenny ChangExecutive Vice President and Chief Marketing Officer
Jenny Chang co-founded Trend Micro with her husband, Steve, and has been actively involved in Trend Micro's growth ever since.As executive vice president and chief marketing officer, Chang leads Trend Micro's worldwide marketing team in charge of including global branding, corporate communications and global public relations.
In 1988, Chang worked as Trend Micro's first US marketing director, then relocated to Japan in 1993 and helped build Trend Micro's corporate headquarters there.She oversaw the campaigns that made Virus Buster (PC-Cillin) Japan's number one antivirus desktop solution, capturing over 70% of the desktop antivirus market.Chang also helped establish Trend Micro's leading position in the corporate market, where site licenses continue to grow at rapid rates.In 1997, Chang relocated to Taiwan and established Trend Micro's global corporate marketing team, with a major focus on Trend Micro's brand name awareness.
Chang is the author of a company biography called @Trend, which became a best-seller in Taiwan in September 1999, and has since been published in Japan, China and Korea.Prior to founding Trend, Jenny Chang, 44, worked in marketing at Hewlett Packard Taiwan, was chief editor of Common Wealth Publishing and later marketing director of AsiaTek Computer.Chang graduated from National Taiwan University and Lehigh University where she majored in information science.
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