George Cassiopo This is Me

 Web References

1. 1. SSF 97 Recap

   seminars.seyboldreports.com/19 - [Cached]

   Published on: 8/8/2002   Last Visited: 4/10/2003

   Representing Adobe was George Cassiopo, who has just taken on the role of VP and GM of Adobe's Internet Division. This division is responsible for the development and marketing of the Acrobat product line. Cassiopo previously had managed the design, introduction and development of Adobe's architecture for production printing, known as PostScript Extreme.
   
   Cassiopo stated that there has been a huge demand for the specifications for implementing PDF. He even acknowledged that Adobe had been surprised by the level of interest in PDF as an alternative to PostScript and the demand for PDF products. Adobe has been pressed to keep up with the demands, he said, and developments are moving very rapidly.
   
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   Cassiopo called PDF an ideal interchange format to link creative and production sites, which he said was one reason it has been incorporated into PostScript in the PostScript 3 implementation. Among the advantages is that it makes it possible to perform imposition by linking PDF files in the RIP, rather than having to build and interpret a very large PostScript file.
   
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   It is possible to build a script to automate the production of PDF through the Acrobat Distiller, but key applications should handle input and output directly. (Quark announced later that it will provide this support with the new Adobe libraries, announced by Cassiopo [reported below].) OPI. PDF needs a way to handle large files in which highresolution images are swapped using OPI procedures. Film. PDF needs to be able to handle preseparated, screened files, since this is what results from dotfordot scanning of films. Editability. For a truly smooth workflow, it will have to be possible to edit PDF files.
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   The key announcement came from Cassiopo, who disclosed that Adobe is developing toolkits for use by other developers to read, display and write PDF files. He also announced a new format called Placed PDF (PPDF), which will serve in PDF workflows in a way similar to the way Encapsulated PostScript (EPS) works in conjunction with PostScript. It will be possible to place a PPDF file on a page in another application, and then output the page with that application. (PDF currently is designed to treat any PDF object as a page, so it isn't possible to place a PDF ad or other element on a page within an application and have it be treated as a component of that page.)
   
   The PPDF format will comprise the data file plus a preview.
   
   Adobe's library of PDF tools will enable applications to preview PDF files, place them on pages, query them to determine their resources (e.g., fonts, links, OPI), etc.
   
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   Cassiopo also indicated that Quark plans to support PDF in Xpress 4.0, so we later asked Tim Gill of Quark about his plans.1
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   To assuage industry concerns over Adobe's plans regarding PDF, Cassiopo concluded by stating that Adobe is working with a number of groups to ensure that PDF will be well supported and will be an open standard. He pointed out that Adobe is an active participant in the CIP3 working group and that PDF will support this initiative. Adobe also has been an active participant in the CGATS working group (as is Harlequin), which is addressing PDF issues.

2. 2. PDF Workflows

   seminars.seyboldreports.com/19 - [Cached]

   Published on: 9/30/1997   Last Visited: 1/28/2006

   And Ithink, as George Casiopo from Adobe said yesterday, they have been amazed at therapid take up of PDF as a alternative to PostScript.
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   They might involve a prepress function, such as control of in-the-RIPtrapping and imposition and other downstream RIPing and other layout functions; also,as George Casiopo mentioned, the press and finishing area, the CIP3 sort of functionalityfor onpress controls; and bindery and postpress controls.