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This profile was automatically generated using 288 references found on the Internet. This information has not been verified. Learn more...
This profile was automatically generated using 288 references found on the Internet. This information has not been verified. Learn more...
View all 288 references Web References
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1. Our People | Media Advertising Consultants & Analysts | Borrell Associates Inc.
reports.borrellassociates.com/ - [Cached]Published on: 6/20/2008 Last Visited: 6/20/2008
Kip Cassino
Vice President of Research
Our chief researcher is a veteran of the marketing wars.Kip Cassino has worked as a professional researcher for more then three decades.In addition to his work in media, Kip's background also includes financial services, the auto aftermarket, semiconductors and the computer industry.His newspaper experience includes Gannett and the NAA, as well as five years as research director for Knight Ridder.Kip's research has appeared in American
Demographics, Media Week, PressTime and other national publications.He is a past president of the NAA's Research Federation, the American Marketing Association, the World Future Society and a member of Mensa.He is the inventor of the AdAudit (now Borrell) database.Kip and his wife, Helen, reside in Williamsburg, VA. -
2. Kip Cassino - NAA Research Federation Award of Merit Winner > Borrell Associates, Inc.
www.borrellassociates.com/naa_ - [Cached]Published on: 6/20/2008 Last Visited: 6/20/2008
Kip Cassino, vice president of research for Borrell Associates Inc. and longtime local advertising guru, has been awarded the prestigious Award of Merit by the Newspaper Association of America.
Mr. Cassino's groundbreaking research - most notably tracking the growth of local online advertising - has been featured widely in newspaper articles, trade magazines and Web reports.The lifetime achievement award from the newspaper industry caps a three-decade career during which Mr. Cassino has worked for financial services companies, the computer and semiconductor industry and media companies such as Knight Ridder and Scripps.
"Kip's work is nothing short of genius, and I'm elated that his peers in the research industry are recognizing him with this award," said Gordon Borrell, CEO of Borrell Associates.
...
The award will be presented to Cassino at the NAA's 2008 Marketing Conference in Orlando on Feb. 25.
"I am honored and humbled to receive this award," Cassino said."I thank everyone who helped me along the way.".
Mr. Cassino's research has been featured in American Demographics, Media Week, PressTime and other national publications.He is a past president of the NAA's Research Federation.He is also a member of the American Marketing Association, the World Future Society and Mensa. -
3. Our People | Media Advertising Consultants & Analysts | Borrell Associates Inc.
www.borrellassociates.com/peop - [Cached]Published on: 6/20/2008 Last Visited: 6/20/2008
Kip Cassino
Vice President of Research
Our chief researcher is a veteran of the marketing wars.Kip Cassino has worked as a professional researcher for more then three decades.In addition to his work in media, Kip's background also includes financial services, the auto aftermarket, semiconductors and the computer industry.His newspaper experience includes Gannett and the NAA, as well as five years as research director for Knight Ridder.Kip's research has appeared in American
Demographics, Media Week, PressTime and other national publications.He is a past president of the NAA's Research Federation, the American Marketing Association, the World Future Society and a member of Mensa.He is the inventor of the AdAudit (now Borrell) database.Kip and his wife, Helen, reside in Williamsburg, VA.
