Margaret T. Cassilly This is Me

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1. 1. www.bia.com

   www.bia.com/tpress_rel12.htm - [Cached]

   Published on: 7/20/1999   Last Visited: 12/23/2001

   According to Margaret Cassilly, PCIA's Director of International Programs, "Since PCS Latin America is co-located with PCS '99, it offers a golden opportunity for operators, manufacturers and investors to develop and expand their connections into a market hungry for new products and services."
   
   PCS Latin America `99 includes 15 targeted sessions over a 2-day period. Jointly presented by the Personal Communications Industry Association (PCIA) and BIA Consulting, the conference is in conjunction with the PCS `99 industry tradeshow, to be held in at the New Orleans Convention Center, New Orleans, LA, 22-25 September 1999. For more information about PCS Latin America, contact PCIA at 703-739-0300, web site: http://www.pcs99.com.
   
   BIA Consulting, Inc. offers strategic advisory and financial consulting services to the global communications industries. Specific services include business planning, M&A consulting, valuations, due diligence, auction support and market research.

2. 2. The Bruno Group

   www.brunogroup.com/pubs/ff-arc - [Cached]

   Published on: 8/10/1998   Last Visited: 12/5/2007

   Margaret Cassilly, Director of International Conventions and Programs of the Personal Communications Indus-try Association based in Alex-andria, VA, USA, opened Wireless Asia '98 last January
   ...
   According to Margaret, "it is a young industry with constantly changing technology that is leap frogging land lines in other countries (outside the U.S.)."
   
   PCIA has a philosophy which it imparts to its members and which it strives to heed itself. As Margaret explains, exhibitors need to "show up, show up, show up."

3. 3. RAISING YOUR SALES OVERSEAS - EXPO June 1997

   www.expoweb.com/ExpoMag/BackIs - [Cached]

   Published on: 6/1/1997   Last Visited: 7/14/2001

   The National Trade Data Bank is an exceptional tool , if you don't have a lot of international research already available to you , says Margaret T. Cassilly , Director of International Conventions and Programs for the Alexandria , VA-based Personal Communications Industry Association ( PCIA ). It gives you the capability to locate your best prospects and the countries you really need to target.
   
   I'd also recommend identifying the USDOC desk officer responsible for your industry and setting up a personal interview. The desk officers can give you a wealth of good information and advice on how to achieve your international marketing goals , she says.
   
   The trade statistics you collect will help you select the regional markets that have a high volume of export products suitable for your show ; high rates of economic growth ; favorable trading conditions ; and other key factors governing international trade.
   ...
   Translations show professional courtesy -- that you're interested in your prospects' attention and you wish them to understand the materials you've sent , says Margaret Cassilly , Director of International Conventions and Programs for the Alexandria , VA-based Personal Communications Industry Association.
   
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   If you're a mega-show , you have to translate says Cassilly. But if you're managing a smaller show , you may not be able to budget for it. However , don't fail to prospect , just because you can't afford translations..
   
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