John Cassidy Edit

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1. 1. Digital Mapping & Navigation Press Releases - Tele Atlas

   www.teleatlas.com/WhyTeleAtlas - [Cached]

   Published on: 2/20/2008   Last Visited: 7/13/2008

   "We're proud to work with the USGS to power its mapping applications and to collaborate to help deliver its first products based on private and public cartographic resources," said John Cassidy, vice president of enterprise and government markets, Tele Atlas.

2. 2. www.esri.ca

   www.esri.ca/english/7127.html - [Cached]

   Published on: 12/8/2007   Last Visited: 5/17/2008

   "Tele Atlas is very pleased to strengthen our relationship with ESRI Canada," said John Cassidy, GIS Market Director, Tele Atlas.

3. 3. Newsletter Archive - 2005 April 14

   www.gismonitor.com/news/newsle - [Cached]

   Published on: 4/14/2005   Last Visited: 2/7/2008

   On Monday I spoke with John Cassidy, director of GIS Markets for Tele Atlas.I asked him first about his title: what on earth does he mean by "GIS Markets"?He laughed and admitted that it is a catch-all category for all those market segments that are not already under one of the company's other divisions overnments, and utilities and telcos.
   
   GDT's ApproachCassidy comes from Geographic Data Technology, Inc. (GDT), which Tele Atlas acquired last year.GDT, he told me, was "focused almost exclusively on geo-coding."
   ...
   Now, Cassidy told me, Tele Atlas combines the two business models: whenever possible, it compiles data collected by other organizations, relying on the relationships that it built up over the years, in addition, however, it also drives the routes ive and efficient way, as needed to complement, check, or update the data collected by others.Because of this new approach, Cassidy said, the company's staff of field data collectors seem to be far more optimistic about their collection methods and accuracy.nbsp, I asked Cassidy about automatic data collection, for example by placing data loggers in fleets of cabs or delivery trucks.He told me that that idea has not had much success, because the burden often ends up being too great for the fleet operators."At the end of the day," he told me, "a delivery company needs to deliver packages and not worry about whether it is driving routes in such as a way as to do the best job of collecting mapping data."
   
   CompetitorsWho is Tele Atlas' greatest direct competitor?From the perpective of traditional GIS markets, Cassidy told me, it is the United States Census Bureau, which produces the TIGER files."But even that's a stretch," he was quick to add.He then gave me this analogy: TIGER files are to Tele Atlas' products as Schwinn bicycles are to Bianchi bicycles."We find that users need to go through a progression and TIGER serves them well as the first step," he said.Navteq is also a competitor, especially when it comes to personal navigation and LBS itional areas of expertise: business geographics and government.
   
   ExpectationsI asked Cassidy how the expectations of businesses differ from those of consumers when it comes to geocoding.For business that have hundreds of thousands of customers or policy holders, he explained, an improvement of even just five percent in the number of correct addresses "is huge," therefore, businesses are very interested in incremental progress.Consumers, on the other hand, have high expectations and little patience: "if it doesn't work the first time, they don't like you anymore."
   
   Progress of the MergerThe merger of GDT into Tele Atlas is now in its tenth month."We are integrating the data of the two companies," Cassidy told me, "and expect to continue that process throughout this year."In particular, he pointed out, the two companies' plant lists were "very complementary.""We expect growth in personal navigation on-based services," he said, then added that the market for personal navigation tripled in Europe from 2003 to 2004, largely led by TomTom, a key Tele Atlas partner.