Narrative Philanthropy, Part I -
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Published on: 7/6/2002
Last Visited: 8/19/2005
When I asked Al Cassidy, senior counsel for gift planning at St. Meinrad Archabbey and School of Theology, why people give to his institution, he responded, "People give money to St. Meinrad because the love they have in their hearts prompts them to do so."While he freely admits that his donors spend a great deal of time explaining to their family and friends the logical reasons for giving to St. Meinrad, these reasons never fully explain their initial motivation.
"Yes, there are reasons for giving, but that is not what opens people up."What opens people up are stories.As Al says, "people understand stories."The stories motivating his donors often are sermons given by an alumnus of St. Meinrad's, sermons they never forgot.
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