Photo of: Joe Cassels

Joe Cassels This is Me

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Hospital Reps Inc
Palm Beach Gardens, FL

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Employment History

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  1. 1. Hospital Reps Inc medical database, clinical applications software sales rep, Joe Cassels, President
    www.hospitalreps.com/cassels.h - [Cached]

    Published on: 3/23/2008   Last Visited: 3/23/2008

    Joe CasselsHospital Reps Inc medical database, clinical applications software sales rep, Joe Cassels, President
    ...
    Joe Cassels, Hospital Reps, Inc PresidentA 1988 Princeton graduate and 1992 University of Florida MBA, Joe became the initial salesperson for Gold Standard Multimedia (GSM), since renamed Gold Standard and subsequently sold to Reed Elsevier (2006).From 4 employees, GSM under Joe 's sales leadership grew to 22 employees and $1.5 Million in annualized revenue.These efforts included launching 3 products , Radiologic Anatomy, Human Anatomy, Microscopic Anatomy , sold during this time into all but one of the US and Canadian medical schools, and a 4th - Clinical Pharmacology, an electronic drug reference , sold into more than 300 US hospitals.

    In 1995 Joe joined Micromedex, Inc., serving as its Director, Corporate Alliances, responsible for and developing its relationships with all of the major hospital buying groups, such as VHA and Premier, along with the major drug-distribution firms, such as McKesson and AmeriSource.He was then appointed 1 of 8 Regional Sales Managers, growing the Northeast territory from $2.9 Million to $5.6 Million in under 4 years.During this time, Joe was tasked by a Micromedex co-Founder and VP, Sales with developing a modified pricing approach for the many Micromedex medical database products.The resulting bundled pricing helped transform the corporate sales culture from product-oriented to solution-oriented selling.Joe also served as the sales member on the product launch team for CareNotes, which has become the leading patient education database product in the US hospital market.

    In 2000 Joe launched Hospital Reps, and has since served as the lead salesperson and product launch sales strategist for InfoRetriever, from InfoPOEMs, and ICU Tracker, from Medical Decisions Network, a Medical Automation Systems affiliate.
  2. 2. Meet the Management team behind 401kExchange.com Inc's comprehensive pension plan management ratings
    www.401kexchange.com/asp/main3 - [Cached]

    Published on: 3/19/2001   Last Visited: 3/19/2001

    Joe Cassels , Senior Vice President , Provider Relations
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    Joe Cassels , Senior Vice President , Provider Relations

    Joe is responsible for the sales , marketing and development of all 401kExchange.com products and services designed for 401 ( k ) Service Providers.

    Prior to joining 401kExchange.com , Joe was Northeast Regional Manager and Director , Corporate Alliances for Micromedex Inc. , an electronic-publishing concern serving the healthcare market and a subsidiary of The Thomson Corporation.His prior role as Vice President , Sales for Gold Standard Multimedia Inc. , a successful start-up , offered Joe the opportunity to plan and execute new-product introductions and sales launches in order to build the company's customer and revenue base from the ground up.

    Joe received his Bachelor's degree from Princeton University and a Master's of Business Administration from the University of Florida.

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  3. 3. Hospital Reps Inc medical database, clinical applications software sales representative's profiles
    www.hospitalreps.com/team.html - [Cached]

    Published on: 3/23/2008   Last Visited: 3/23/2008

    Joe Cassels
    ...
    Joe Cassels, President

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