Karen Cassel This is Me

Education

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1. 1. Artinside.com | Management Team

   www.artinside.com/blue/aboutus - [Cached]

   Published on: 10/31/2002   Last Visited: 10/31/2002

   Karen Cassel Vice President of Marketing
   
   Karen brings to Artinside.com a thorough understanding of consumer behavior and several years of online marketing and branding experience. Before joining Artinside.com, Karen spent three years as Vice President of Sales and Marketing at BeatWare, a start-up venture devoted to developing software applications for designing multimedia web content. In her role as Vice President, Karen was responsible for all aspects of sales and marketing including market research, product management, brand management, public relations, advertising, customer retention and e-commerce.
   
   Karen has also held positions in the Marketing Leadership program at Pacific Telesis and as an internal marketing consultant for John Hancock Financial Life Insurance Company where she was responsible for launching and supporting one of the company's most successful life insurance products.
   
   Karen received her MBA from the Stanford University Graduate School of Business and a bachelor's degree in Mathematics with a minor in Quantitative Economics from Tufts University.
   
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2. 2. Artinside.com | Management Team

   www.artinsider.com/blue/aboutu - [Cached]

   Published on: 8/28/2002   Last Visited: 8/28/2002

   Karen Cassel Vice President of Marketing
   
   Karen brings to Artinside.com a thorough understanding of consumer behavior and several years of online marketing and branding experience. Before joining Artinside.com, Karen spent three years as Vice President of Sales and Marketing at BeatWare, a start-up venture devoted to developing software applications for designing multimedia web content. In her role as Vice President, Karen was responsible for all aspects of sales and marketing including market research, product management, brand management, public relations, advertising, customer retention and e-commerce.
   
   Karen has also held positions in the Marketing Leadership program at Pacific Telesis and as an internal marketing consultant for John Hancock Financial Life Insurance Company where she was responsible for launching and supporting one of the company's most successful life insurance products.
   
   Karen received her MBA from the Stanford University Graduate School of Business and a bachelor's degree in Mathematics with a minor in Quantitative Economics from Tufts University.
   
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3. 3. BeatWare to Release First Creativity Suite for the BeOS

   www2.be.com/aboutbe/pressrelea - [Cached]

   Published on: 8/4/1997   Last Visited: 9/5/2000

   Karen Cassel karen@beatware.com 415-322-7253
   
   BeatWare Inc 1150 Chestnut Street Menlo Park, CA 94025 http : //www.beatware.com /
   
   BEATWARE TO RELEASE FIRST CREATIVITY SUITE FOR THE BEOS.
   
   ...
   By capitalizing on the speed and efficiency of the BeOS, we have been able to pack a lot of power into a little package, said Karen Cassel, Vice President of Sales and Marketing for BeatWare, Inc. Be Studio's small size combined with the strength of the BeOS provide digital artists with the most responsive, most stable graphics platform to date..
   
   Be Studio provides users with additional time-saving capabilities. These include the ability to manipulate multiple images simultaneously without degrading performance, view updates from a variety of perspectives in real-time and export images easily to the World Wide Web.
   
   Be Studio will sell for an introductory price of $ 99 and will be available both on CD-ROM and via electronic download from BeatWare at http : //www.beatware.com/.