David T. Cassaro This is Me

Education

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1. 1. Press Room - Corporate Overview - Division Executives

   www.comcast.com/corporate/abou - [Cached]

   Published on: 7/24/2008   Last Visited: 7/24/2008

   David T. CassaroPresident, Comcast Network Advertising SalesComcast Content

2. 2. Digital.Hollywood

   www.digitalhollywood.com/08CES - [Cached]

   Published on: 5/24/2008   Last Visited: 5/24/2008

   David T. Cassaro, President, Advertising Sales, Comcast Networks
   ...
   David T. Cassaro, President, Advertising Sales, Comcast Networks - As President of Advertising Sales of Comcast Networks, Dave Cassaro oversees advertising sales for Comcast-managed national networks, which include E! Entertainment Television, The Style Network, G4, AZN, Versus, FearNet, exercisetv and PBS KIDS Sprout.He also is responsible for national video-on-demand sales efforts.Cassaro works closely with the senior management of each of the Comcast networks to support unique business objectives and growth.He previously served as Senior Executive Vice President of E! Networks, where he oversaw all of the company's sales forces, including domestic advertising sales for both the E! and The Style Network, international advertising and product sales, and affiliate relations.Cassaro first joined E! Entertainment Television in October 1990 as Senior Vice President of Advertising Sales.During his tenure at E! Networks, Cassaro helped transform the start-up to a respected media brand by tremendously boosting the network's advertising revenue, as well as maintaining current advertiser relationships.Cassaro also is credited with implementing the pioneering E! "back room" system, placing E! at the forefront of cable ad sales administration.Prior to joining E!, Cassaro held the position of Vice President of Eastern Sales for Fox Broadcasting Company, where he was responsible for helping launch Fox's sales department.Cassaro also served in a variety of affiliate relations and advertiser sales positions at CBS Television Network.He has been a staff member of ABC, NBC and Telerep, a national spot sales organization.Cassaro currently serves on the Board of Directors of the Cable Advertising Bureau (CAB), The International Radio & Television Society (IRTS) and City Meals on Wheels, a non-profit organization that hand-delivers meals to the homebound elderly population.In 1995 he received the CAB President's Award.He also is a member of the Executive Steering Committee for E.D.I.A native New Yorker, Cassaro is a graduate of Marist College with a Bachelor of Arts in Communication Arts.He currently resides on Long Island, NY with his wife Mary Jane and their three children.

3. 3. webwalker06.comcastonline.com

   webwalker06.comcastonline.com/ - [Cached]

   Last Visited: 11/2/2007

   Comcast Names David T. Cassaro President of Comcast Network Advertising SalesComcast Names David T. Cassaro President of Comcast Network Advertising Sales
   ...
   Comcast Names David T. Cassaro President of Comcast Network Advertising Sales
   
   September 22, 2004
   
   PHILADELPHIA, Sept. 22 /PRNewswire/ -- Comcast Corporation (Nasdaq: CMCSA, CMCSK) today announced that David T. Cassaro will serve as President of Comcast Network Advertising Sales, a new department being established by Comcast's Programming Investments Division to oversee advertising sales for Comcast's national networks E! Entertainment Television, The Style Network, G4techTV, International Channel Networks, and Outdoor Life Network.
   
   Cassaro will report to Amy L. Banse, Executive Vice President of Comcast's Programming Investments Division, and will work closely with the senior management of each network to support their unique business objectives and growth.
   ...
   Cassaro will also collaborate with The Golf Channel's ad sales team, which will remain independent due to the specialized, tournament-driven nature of its sales.He begins his new position on January 1, 2005 and will be based in New York.
   
   "Dave is well suited to lead advertising sales for Comcast's diverse, dynamic and growing portfolio of national cable networks," said Banse.
   ...
   "It is an incredible opportunity to take on a new leadership role for one of the most respected names in cable," said Cassaro.
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   Cassaro presently serves as Senior Executive Vice President of Sales and Distribution for E! Networks, where he is responsible for all ad sales activities and domestic cable and satellite distribution for E! Entertainment Television and The Style Network.Prior to joining E! in 1990, he served with FOX Broadcasting Company, CBS Television Network, and ABC TV Network.
   
   Cassaro, 52, serves on the Board of Directors of the Cable Advertising Bureau and City Meals on Wheels.He resides in New York with his wife Mary Jane, and is a graduate of Marist College with a BA in Communication Arts.