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This profile was automatically generated using 27 references found on the Internet. This information has not been verified. Learn more...
This profile was automatically generated using 27 references found on the Internet. This information has not been verified. Learn more...
View all 27 references Web References
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1. New Page 1
www.levittownchamber.com/INSER - [Cached]Published on: 1/12/2008 Last Visited: 1/12/2008
Louise Cassano, of LuCas Communications -
2. www.prpli.org
www.prpli.org/officers_directo - [Cached]Last Visited: 6/13/2008
Louise CassanoOwner/PrincipalLuCas Communications29 Lilac LaneLevittown, NY 11756Phone: 516-735-5901Fax: 516-735/5901
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Louise Cassano -
3. www.libn.com
www.libn.com/_printable.htm?ar - [Cached]Published on: 6/8/2007 Last Visited: 6/10/2007
And the best way to do it is to consult with a professional, according to veteran public relations executive Louise Cassano.
Cassano, vice president of LuCas Communications in Melville, said many startups overlook two options: hiring a public relations firm or becoming expert at promoting themselves. Instead of paying big for traditional advertising, new firms - for much less - can hire public relations firms to organize networking initiatives and place so-called "free advertising," according to Cassano.
Cassano is one of the hosts at a "PR Boot Camp" scheduled for June 26 at the Huntington Hilton.
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"Always get a contract that is tailored to you individually and get samples of their work," Cassano said.
