Bruce Casrel

relationships you can form," said Bruce Casrel, a senior analyst at Forrester Research Inc. in Cambridge, Mass.

The report , Broadband Content Splits , penned by a team led by analyst Bruce Casrel , suggests that in the next.few years , television will fashion a kind of continental between broadband content types.Video-heavy ,.lightly interactive multimedia will flow to TVs , while heavily interactive , software-driven packages will run.into PCs , the report says.

It also predicts that , within two years , TV set-top boxes and modem-equipped game consoles like Playstation 2.
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living room TV set , Casrel writes.PCs will be left for practical , task-oriented activities..

Currently , the lack of broadband access in homes limits the importance of rich multimedia ; fewer than 10.million US households have broadband Internet connections to date - a fact reflected in the failures of.rich-media Web sites like the Digital Entertainment Network and Pseudo.com.But now , demand for broadband.
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Once broadband access begins to take hold , Casrel indicates , two factors will come into play that will.determine which side of the split broadband content offerings will fall - the types of content being delivered ,.and the development of appropriate devices at which to aim specific forms of rich content.

( Devices ) are going to become , I think , more and more important , Casrel said , adding that he expected there.will be broadband-connected devices all over the house..TVs and modem-equipped game consoles will be.the most prevalent non-PC broadband content receptors , Casrel said.But you can add in home stereos , home.security monitors , audio boxes and the like , he said.

Casrel said that a fundamental change will come over television , which no longer will be strictly about.broadcasting.And the broadband entertainment services that exist principally on the Web , video- and.animation-driven operations like AtomFilms.com and Icebox.com , will probably find a place on television as.well as the PC

Just imagine , Casrel said , in two or three years from now when you have a broadband set-top box and you.want to watch something , and one of the things you want to watch is AtomFilms ( .com ).It just so happens that.their program guide looks different , it sort of looks in between the Web and TV.But it works pretty well..

That's not to say that Web is the wrong place for a company like AtomFilms , however , Casrel said.The Web is.one place for AtomFilms , it's not the wrong place , he said.It's probably not the ideal place.It's not the place.where they're going to make the most money.But it is a place where they can explore deeper and deeper.niches.

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Things will move between the two , Casrel said.Things that fail on the.Internet side will move down to the TV side , and things that succeed on the Internet side will move up to the TV.side.

Among the study's other projections :

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Casrel told Newsbytes his report is pulled together from industry projections by cable companies and PC.companies , and from Forrester's own past analyses.Also used in the report were data from game console.companies and other broadband business sectors , he said.

Forrester Research is online at http : //www.forrester.com/.

Reported by Newsbytes.com , http : //www.newsbytes.com/

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