Pedro Casqueiro

Impresa Digital : Pedro Casqueiro

Pedro Casqueiro
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Pedro CasqueiroManaging Director
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Pedro Casqueiro is managing director of Impresa Digital, a company with a focus on new media business, expanding the TV business model to digital distribution and segmented advertizing markets.Impresa Digital is the digital arm of Group Impresa, the biggest Portuguese Media Group, with the objective of exploring new markets for content production and distribution.He has a Computer Science Degree and a Master in Business Administratin, with specialisation in Marketing and Finances.Pedro has been key speaker and moderator in several seminars, Portugal and Europe, on themes regarding Using Data to Listen to Your Customers, DP Account Management, Software Development Cycle, Intranet as Motivation Tool, m-Commerce, and Interactive Digital Television.