Joseph Casper This is Me

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1. 1. Goliath Solutions

   www.goliathsolutions.com/html/ - [Cached]

   Published on: 2/4/2006   Last Visited: 11/16/2007

   POPAI's Joseph Casper, vice president of corporate communications, at 202.530.3050 / jcasper@popai.com,

2. 2. National Association Of Chain Drug Stores

   www.nacds.org/wmspage.cfm?parm - [Cached]

   Published on: 5/7/2001   Last Visited: 7/7/2002

   Point of Purchase Advertising Institute (POPAI) in conjunction with the Advertising Research Foundation, is conducting a study of the effectiveness of in-store advertising via bar coding and scanner technology, says Joseph Casper, vice president of corporate communication for POPAI. POPAI believes point-of-purchase (POP) advertising can be measured like advertising in print, broadcast, and other media is measured in order to determine the impact of the advertising and provide a valuable service to businesses, says Casper. With 70 percent of all brand purchases influenced by in-store advertising, advertising techniques are needed to further encourage impulse buying and communicate with consumers, says Casper. Some retailers believe POP advertising clutters and dirties their stores and other retailers simply fail to install advertising despite significant investments by brand marketers, explains Casper who believes such retailers are missing out on a valuable selling opportunity.(www.chaindrugreview.com)
   
   "Tools to Augment the Productivity of Inventory" Chain Drug Review (11/05/01) Vol. 23, No. 19, P. 29
   
   In an attempt to increase sales and take advantage of merchandising opportunities, Stratmar Systems is working with chain drug stores to manage their time, expense, and personal resources to improve productivity of their inventory. In-store compliance is difficult for some chains due to lack of sufficient staff and resources, according to a Stratmar-funded NACDS study, and to improve compliance, some packaged goods manufacturers have turned to outside firms to visit stores. However, merchandisers entering stores at the wrong time were unsuccessful in improving compliance. Happy Harry's chain drugstore had Stratmar reset its shaving planogram in 20 of its stores while the rest were set by the retailer's personnel, and the result was that the Stratmar stores were working faster and more effectively provided updates and solutions to product issues. An audit of 10 Happy Harry stores were above the norm for the industry in compliance but did point the company to areas of improvement. (www.chaindrugreview.com)

3. 3. Inovestor - Nouvelles

   www.inovestor.com/web/News/Sto - [Cached]

   Published on: 12/9/2000   Last Visited: 3/24/2001

   /CONTACT : Joseph Casper of POPAI , 202-530-3050 , jcasper@popai.com ; or Gustav