Maro Casparian

Cohorts, a consumer demographics and lifestyle segmentation firm, has promoted Mike Fitzpatrick and Maro Casparian to vice president positions.

Maro Casparian, Vice President, Account Services - Cable and Telecommunications
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Maro Casparian - Vice President, Account Services
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Maro Casparian is one of a few select members of the Cohorts/Looking Glass team that did not pass through the halls of National Demographics & Lifestyles.Rather, from her humble beginnings with a small advertising agency in Lawrence, Kansas, Casparian quickly moved to the big leagues of cable television.And, with the exception of a stint as Director of Marketing for The Children's Museum of Denver, she has devoted most of the last 16 years to cable television advertising and marketing.In that time she's played with all the big boys in the industry: ATC, now Time-Warner, The Learning Channel, Encore Media Corporation and TCI, now AT&T Broadband.She held significant roles at these cable companies and gained invaluable experience planning, developing and implementing critical multimedia marketing strategies and programs.Her emphasis has been on both customer acquisition and retention.Additionally, Casparian has developed innovative CSR training programs to improve customer service.

As a fellow colleague once put it, "Maro takes the term type "A" to a whole new level."Sitting still is not one of Casparian's favorite activities.Rather, she'd prefer to have ten projects going at the same time, all with the same due date.She loves to put her experience and energy to work for her clients in the telecommunications and entertainment industries.

Casparian holds a bachelor of science in Education from the University of Kansas in Lawrence, Kansas.She has been recognized numerous times for her work in direct marketing, garnering a CTAM award for marketing excellence.

Casparian is a member of Women in Cable and Telecommunications, CTAM, and the NCTA.Her areas of interest, other than cooking (see above) are biking, hiking, community theatre, and spending time in the mountains.

"Starz Encore has a challenge that many large companies face -- a potential customer base so diverse and with so many disparate characteristics that it becomes increasingly challenging to understand their hot buttons," said Maro Casparian, vice president of client services for Cohorts."Our goal is to arm Starz Encore with the knowledge it needs to create powerful and effective marketing strategies that will substantially increase marketing ROI."

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DENVER, July 5 /PRNewswire/ -- Cohorts® has promoted Mike Fitzpatrick and Maro Casparian to vice president positions, recognizing their efforts in advancing the usage of household-based segmentation to provide new levels of marketing excellence.
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Working in the telecommunications/cable industry for more than 15 years, Casparian has also been with Cohorts since 2000 as the account director for cable/telecommunications.She brings the benefits of her vast understanding of the cable industry to the company and her clients, including AT&T Broadband, Cablevision and Starz Encore Group.

"Maro's concentrated efforts to help the telecommunications industry succeed in such a highly competitive and ever-changing environment can be witnessed through the strong payoffs telecommunications providers are experiencing with Cohorts-based customer acquisition, satisfaction and research," Schroeder said.
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"The best practices of cable marketers are continually being modified, thanks to products like Cohorts and the passion of people like Maro."

About Cohorts®

Cohorts helps clients get the right message to the right household.By segmenting consumers at the household level, Cohorts improves the effectiveness and ROI of data-based marketing initiatives and strategies, accomplished through the humanizing of demographic, lifestyle and consumer behavior data.Cohorts enables companies to understand the distinct types of consumers they serve, identify multi-channel marketing opportunities, create customized communications and marketing programs, and craft actionable market research -- making Cohorts a totally integrated marketing tool.

DENVER, July 5 /PRNewswire/ -- Cohorts(R) has promoted Mike Fitzpatrick and Maro Casparian to vice president positions, recognizing their efforts in advancing the usage of household-based segmentation to provide new levels of marketing excellence.
...
Working in the telecommunications/cable industry for more than 15 years, Casparian has also been with Cohorts since 2000 as the account director for cable/telecommunications.She brings the benefits of her vast understanding of the cable industry to the company and her clients, including AT&T Broadband, Cablevision and Starz Encore Group.

"Maro's concentrated efforts to help the telecommunications industry succeed in such a highly competitive and ever-changing environment can be witnessed through the strong payoffs telecommunications providers are experiencing with Cohorts-based customer acquisition, satisfaction and research," Schroeder said.
...
"The best practices of cable marketers are continually being modified, thanks to products like Cohorts and the passion of people like Maro."

About Cohorts(R)

Cohorts helps clients get the right message to the right household.By segmenting consumers at the household level, Cohorts improves the effectiveness and ROI of data-based marketing initiatives and strategies, accomplished through the humanizing of demographic, lifestyle and consumer behavior data.Cohorts enables companies to understand the distinct types of consumers they serve, identify multi-channel marketing opportunities, create customized communications and marketing programs, and craft actionable market research -- making Cohorts a totally integrated marketing tool.

"Starz Encore has a challenge that many large companies face -- a potential customer base so diverse and with so many disparate characteristics that it becomes increasingly challenging to understand their hot buttons," said Maro Casparian, vice president of client services for Cohorts."Our goal is to arm Starz Encore with the knowledge it needs to create powerful and effective marketing strategies that will substantially increase marketing ROI."

The Cohorts POC will enable Starz Encore to better understand basic-only customers -- including their purchasing habits, channel behaviors, demographics and lifestyles -- and then develop more compelling and effective marketing messages about its Starz Super Pak hit movie channel offerings.This is accomplished through market segmentation and versioned messaging.

"Basic-only customers are attractive targets for Starz Super Pak programming, because research indicates that 50 percent of basic-only customers spend significant discretionary income monthly renting movies," said Jillaina Wachendorf, senior vice president of marketing for Starz Encore Group.