Matt Caspari This is Me

 Web References

1. 1. delawareonline ¦ The News Journal ¦ Helping make Ben Franklin a star

   www.delawareonline.com/apps/pb - [Cached]

   Published on: 1/19/2006   Last Visited: 1/19/2006

   Matt Caspari, founder, partner and creative director at Caspari McCormick, said the project took more than a year to pull together, and came with two challenges: Accommodating the separate interests of sponsors and shrugging off the potentially stultifying stigma of a bygone era.
   
   "History as a general subject ... is something people yawn at a bit," he said.
   ...
   Ultimately, it was the energy and familiarity of Franklin himself that helped, Caspari said.

2. 2. Caspari McCormick

   www.casparimccormick.com/press - [Cached]

   Published on: 1/19/2006   Last Visited: 11/17/2007

   Matt Caspari, founder, partner and creative director at Caspari McCormick, said the project took more than a year to pull together, and came with two challenges: Accommodating the separate interests of sponsors and shrugging off the potentially stultifying stigma of a bygone era.
   
   "History as a general subject ... is something people yawn at a bit," he said.
   ...
   Ultimately, it was the energy and familiarity of Franklin himself that helped, Caspari said.