Lisa Elsperger Cash This is Me

Education

 Web References

1. 1. Princeton Softech: Cash Is In

   www.princetoninfo.com/200003/0 - [Cached]

   Published on: 3/25/2001   Last Visited: 8/12/2001

   Instead , that ride will be taken by 35-year-old Lisa Cash , formerly the company's vice president of North American sales.
   
   After ten and a half years as president , I feel the time has come for a new leader to step in and inject fresh experiences and ideas , says Allegra.
   ...
   Lisa Elsperger Cash was raised in Altoona , Pennsylvania , where her mother was a fashion buyer and her father an executive for the Swedish firm SKF. She majored in accounting at Penn State ( magna cum laude , Class of 1987 ) , worked for a year in Germany ( where her grandparents live ) , and moved to Pittsburgh to work for Club Corporation for America. Early in her five years there , she switched from finance to sales , and then she did a five-year stint at Bell Atlantic , where she received rapid promotions to director of sales and general manager , managing two separate $100 million divisions with more than 100 sales representatives in each. She became known for what she terms reclamation projects , often working 16-hour days.
   
   It was a lot of work , she says , and that was the year I had my son. I wanted to get into technology , to work for a progressive company , and to be surrounded by people who are incredibly bright..
   
   Princeton Softech fit that bill , and after joining the company in 1998 she commuted for nine months. Now her husband , who had been general manager of a country club in Pittsburgh , is now based in New Jersey as vice president of operations for Town Sports Inc. , and their son is four years old.
   
   Allegra grew up in Bergen , majored in economics at Rutgers ( Class of 1975 ) and earned an MBA at New York University. He and his wife , Bobbie , have a teen-aged daughter and son. He worked at Applied Data Research from 1977 until the firm was bought by Computer Associates in 1988. Allegra's own stint of 18-hour days began the following year when he and eight others left Computer Associates to build high quality programming tools for large application systems. He has suggested he might , in the future , do consulting for some start-ups ; he is currently board chairman of the New Jersey Technology Council.
   
   Computer Horizons is traded on Nasdaq as CHRZ ( http : //www.computerhorizons.com/ ). It began in 1969 as a staffing augmentation firm for IT services and in the early 1990s created a solutions division. It used Princeton Softech's tools for Year 2000 services , but it bought Softech for its strength in relational databases , data synchronization , and intelligent data management and migration that would be valuable after 2000.
   
   If handling data efficiently was important to big companies in the last century , it is vital to even the smallest company in the 21st century because all business needs to be web-enabled. Cash points to how any E-business initiative has a data aspect at its core , and notes that her company has technology -- proven over 10 years -- that can help to build these initiatives.
   ...
   A lot of what our future is going to be built on is archiving technology we released last year , archiving from everybody , on every platform , says Cash.
   
   ...
   Lisa Cash , president. 609-688-5000 ; fax , 609-497-0302. Home page : http : //www.princetonsoftech.com./.
   
   Next Story
   
   Corrections or additions
   
   This page is published by PrincetonInfo.com -- the web site for U.S. 1 Newspaper in Princeton , New Jersey.