Valerie Casey This is Me

Education

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1. 1. o2nyc.net

   o2nyc.net/news.php?blog=5&page - [Cached]

   Published on: 4/19/2008   Last Visited: 4/29/2008

   Also learn about the evolution of Valerie Casey's Designers Accord project.Formerly "The Kyoto Treaty for Design," IDEO's Valerie Casey has signed on four leading design firms.We'll hear from Val at the upcoming Greener Gadgets conference.
   
   Leave a comment , There's No Small Change Event

2. 2. www.adweek.com

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   Published on: 3/11/2008   Last Visited: 3/12/2008

   Valerie Casey, a designer at Ideo in Palo Alto, Calif., is founder of the Designers Accord, a year-old coalition of designers, educators, researchers, engineers, consultants and corporations that are working together to create positive environmental and social impact.More than sixteen thousand members strong, the initiative has been endorsed by the design community's two largest professional organizations, the AIGA and the Industrial Designers Society of America.
   
   "Knowledge is what the design industry is really lacking," explains Casey, who says she began the initiative to facilitate conversations that will ultimately implement change.
   ...
   Valerie Casey, a designer at Ideo in Palo Alto, Calif., is founder of the Designers Accord, a year-old coalition of designers, educators, researchers, engineers, consultants and corporations that are working together to create positive environmental and social impact.More than sixteen thousand members strong, the initiative has been endorsed by the design community's two largest professional organizations, the AIGA and the Industrial Designers Society of America.
   
   "Knowledge is what the design industry is really lacking," explains Casey, who says she began the initiative to facilitate conversations that will ultimately implement change."I created it as a way to accelerate our ability to learn about this topic and create enough of a dialogue in the community so we can start innovating around the knowledge we have rather than spending all our time trying to attain that knowledge."
   
   Members must pledge to publicly declare participation in the movement; initiate a dialogue about environmental impact and sustainable alternatives with each client; rework client contracts to favor environmentally responsible design and work processes; provide strategic and material alternatives for sustainable design; and measure the carbon footprint of their own firm and pledge to reduce it annually.Casey notes the group just signed its first corporate adopter, Autodesk, a design technology company that announced its alliance at the recent Ted Conference, and is in the process of adding paper companies such as Mohawk, New Leaf and Sappi."Billion-dollar companies are saying it's important to band together to leverage the power of the collective," she says

3. 3. www.prnewswire.com

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   Published on: 10/1/2006   Last Visited: 10/4/2007

   -- Valerie Casey, co-head, IDEO Software Experience