www.newslab.org/articles/24-7news.htm -
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Published on: 4/10/2007
Last Visited: 4/29/2007
Just making use of the same terminology kept the web from being seen as a foreign concept, says news director Mark Casey.In the same way, he says, the need to update the web frequently is a kind of back-to-the-future experience for anyone in TV who ever worked in radio news."Now when there's breaking news," he says, "the first platform to put it on is the web."
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"We've had people go through multiple trainings and follow-ups and slowly brought them along," Casey says.Today, all KPNX producers can edit and post video to the web.About a third of the reporters on staff can manage rough-cut edits.The station also has found ways to consolidate jobs.While a TV newscast may involve three people-a producer, writer and editor-KPNX's webcasts are produced by just one person, who writes the copy and also cuts video."Technology has helped us flatten the workflow," Casey says.