Brian Casey

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  www.gps-bingo.com/article.cfm?articleid=211 - [Cached Version]
  Published on: 4/1/2004    Last Visited: 2/2/2005  

  "They said players would miss the sound of coins pouring from slots after wins, but the ability to get jackpots immediately and not have to cart around large sums of cash is winning them over," adds Brian Casey, gaming systems marketing manager at IGT, Las Vegas.For casino management, cashless gaming provides improvements in operational efficiencies, Casey adds.

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  Casino news. What's So Great About Coinless? - [Cached Version]
  Published on: 8/7/2003    Last Visited: 3/9/2008  

  Brian Casey, marketing manager for leading slot machine manufacturer IGT, says about 130,000 of the 700,000 slots in North America are now coinless and the number is growing rapidly.

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  CasinoNews.Org: Archived News Articles ... - [Cached Version]
  Published on: 11/29/2002    Last Visited: 5/30/2004  

  All told, says IGT marketing manager Brian Casey, about 130,000 of the 700,000 slots in North America now are coinless.And that number is growing rapidly.
  
  In Nevada, the number of machines coming up for regulatory approval -- as all new gaming products must -- is causing a bottleneck.

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  CasinoWire - Gaming News that Matters - [Cached Version]
  Published on: 8/7/2003    Last Visited: 8/24/2003  

  Brian Casey, marketing manager for leading slot machine manufacturer IGT, says about 130,000 of the 700,000 slots in North America are now coinless and the number is growing rapidly.

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  Casinos Making Change To Coinless Slots For... - [Cached Version]
  Published on: 4/27/2003    Last Visited: 4/27/2003  

  Brian Casey, marketing director for Reno-based IGT Gaming Systems, the world's largest manufacturer of gaming devices and software systems, said more than 75 percent of slot machines coming off its production line have tickets printed in them - a huge increase from two years ago.
  
  Casey said operators that have gone completely coinless have reported higher earnings.
  
  "Any time a machine is out of play, it is less revenue for the casino," he said.
  ...
  Casey said coinless gaming is the next wave of innovation in casino technology.He said bill accepters of the late 1980s had the same impact of driving casinos to update their games.
  
  With the launch of coinless slots in August 2000, "the biggest misconception among properties was that players wouldn't embrace ticket-in, ticket-out technology because they liked to hear the ka-ching of the coins," Casey said."That was one of the things that we had to overcome."
  
  Casey said IGT did that by demonstrating how much more convenient tickets were versus coins, and also by including ka-ching money sounds in each machine.
  
  In December 2001, coinless slots were introduced at Bally's Atlantic City, owned by gaming giant Park Place Entertainment.

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  GEM Communications - [Cached Version]
  Published on: 9/12/2002    Last Visited: 5/26/2003  

  "The convenience of cashless is driving the market," said Brian Casey, marketing director for IGT Gaming Systems.
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  At the same time, IGT will continue to aggressively promote TITO because, unlike account-based gaming, tickets are anonymous and many players would prefer to use tickets rather than play off money in their accounts, Casey explained.
  ...
  "We want to leverage our existing EZ Pay system, said Casey.

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  Igt Slot Machine Forums - [Cached Version]
  Published on: 4/6/2005    Last Visited: 8/17/2006  

  All told, says IGT marketing manager Brian Casey, about 130,000 of the 700,000 slots in North America now are coinless.And that number is growing rapidly.

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  Monkey Slots - coin slot machines versus card slots - [Cached Version]
  Published on: 11/15/2005    Last Visited: 10/8/2008  

  Brian Casey, the marketing manager of IGT, says that of 700,000 slot machines in North America, about 130,000 the are now coinless with those numbers also on the constant rise.

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  Online Jackpot Slots - Online Slots Gaming & Gambling - [Cached Version]
  Published on: 8/16/2004    Last Visited: 6/19/2005  

  All told, says IGT marketing manager Brian Casey, about 130,000 of the 700,000 in North America now are coinless.And that number is growing rapidly.
  
  In Nevada, the number of machines coming up for regulatory approval -- as all new gaming products must -- is causing a bottleneck.

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  Philadelphia Inquirer | 04/15/2003 | Casinos gambling... - [Cached Version]
  Published on: 4/15/2003    Last Visited: 4/15/2003  

  Brian Casey, marketing director for Reno-based IGT Gaming Systems, the world's largest manufacturer of gaming devices and software systems, said more than 75 percent of slot machines coming off its production line have tickets printed in them - a huge increase from two years ago.
  
  Casey said operators that have gone completely coinless have reported higher earnings.
  
  "Any time a machine is out of play, it is less revenue for the casino," he said."Now the machines are up longer and are being played more."
  
  Going coinless in Atlantic City is expected to change the role of the slot attendant into a host.
  
  ...
  Casey at IGT Gaming Systems said coinless gaming is the next wave of innovation in casino technology.He said bill accepters of the late 1980s had the same impact of driving casinos to update their games.
  
  With the launch of coinless slots in August 2000, "the biggest misconception among properties was that players wouldn't embrace ticket-in, ticket-out technology because they liked to hear the ka-ching of the coins," Casey said."That was one of the things that we had to overcome."
  
  Casey said IGT did that by demonstrating how much more convenient tickets were versus coins, and also by producing ka-ching money sounds in each machine.
  
  In December 2001, coinless slots were introduced at Bally's Atlantic City, owned by gaming giant Park Place Entertainment.Park Place also owns the Atlantic City Hilton, Caesars Atlantic City, and Claridge Casino Hotel.
  
  Until the Borgata opens, the Park Place properties will be the only casinos in Atlantic City with coinless slots.
  
  Currently, 42 percent of slot machines at Bally's are ticket-in, ticket-out; about 50 percent at the Hilton; 45 percent at Caesars; and 16 percent at the Claridge.

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