Mr. Eduardo Casas

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  www.lavozcolorado.com/news_pr.php?nid=10139 - [Cached Version]
  Published on: 11/27/2007    Last Visited: 11/30/2007  

  That's why we're so confident the Adrenalina team as a united entity will take Tecate, an already explosive and bold brand, to new places," commented Eduardo Casas, vice president, marketing, Tecate Brand.

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  www.hispaniconline.com/HE/2008_04/Features-TecateMarket - [Cached Version]
  Published on: 1/1/2008    Last Visited: 5/27/2008  

  "I think what is unique about Tecate is how specific its target is," says Eduardo Casas, brand director for Tecate and the new Tecate Light.
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  "Light beer has been growing in the U.S.," Casas says."The light beer category represents 50 percent of [sales] in the U.S. and is one of the few growing industries in the U.S." The publication Beverage Marketing Quarterly echoes those figures and adds that it's the import specialty market that has driven the growth in recent years. In the summer of 2007, Tecate introduced its lower-calorie variety to the U.S.And the first announcement about the plan to launch Tecate Light in the U.S. occurred in September 2006.Tecate Light had already found big success in Mexico as the country's first and top-selling light beer.The beer launched in Mexico in 1992, because the company saw light beer sales growth in the U.S. and interpreted that as an opportunity for sales in Mexico, says Casas.However it wasn't until about four years ago that Mexican beer drinkers really tapped into light brew. "Right now it's the fastest growing brand in Mexico and outsells the other competitors 10 to 1," Casas says.
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  They are promoting it," says Casas."One of the reasons we launched it is that Wal-Mart came to us and said they [were interested].FoodCity in Phoenix has been asking for it for years.They see what is going on the other side of the border."Tecate Light however, will have its own brand image.As both Casas and Boughton describe, the original Tecate beer will be targeted more toward the first-generation Mexican immigrant in the U.S., whereas "the light brands will focus on Mexican-American born consumers," says Casas.
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  "We are still in the first year, continuing to generate awareness as part of the launch," says Casas.

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  www.mb.com.ph/SPRT2007050593282.html - [Cached Version]
  Published on: 5/4/2007    Last Visited: 5/4/2007  

  Eduardo Casas, the Tecate brand director, said that the popularity of boxing among Hispanics, and the renown of De La Hoya, a Mexican-American, made the bout essential to its marketing.
  
  "We feel boxing is a place where Tecate can project its image as a bold, authentic Mexican brand," he said.

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  www.sun-sentinel.com/sports/sfl-spfight04may04,0,670199 - [Cached Version]
  Published on: 5/4/2007    Last Visited: 5/4/2007  

  Eduardo Casas, the Tecate brand director, said that the popularity of boxing among Hispanics, and the renown of De La Hoya, a Mexican-American, throughout the sport, made the bout essential to its marketing.
  
  "We feel boxing is a place where Tecate can project its image as a bold, authentic Mexican brand," Casas said.

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  Atlantic City - 2005 - [Cached Version]
  Published on: 6/25/2005    Last Visited: 6/25/2005  

  Eduardo Casas
  
  Senior Brand Manager
  
  Multi-Cultural Marketing
  
  Miller Brewing Company
  
  3939 W. Highland Blvd.
  
  Milwuakee, WI 53201-0482
  
  Phone: (414) 931-3067
  
  Fax: (414) 931-3835

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  Hispanic Business - [Cached Version]
  Published on: 10/8/2002    Last Visited: 10/8/2002  

  Her image is a welcomed addition to our popular 'Storytellers' Hispanic advertising campaign," said Eduardo Casas, senior brand manager - Multicultural Marketing, Miller Brewing Company."The campaign presents some very engaging situations where consumers share their personal experiences as part of their 'Miller Time" with friends.

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  Hispanic Business - [Cached Version]
  Published on: 4/7/2003    Last Visited: 4/8/2003  

  "It is with great enthusiasm that Miller Lite brings one of the funniest commercials that we have ever made under the ‘Story Tellers' campaign, which was launched in 2001, to Hispanic television" said Eduardo Casas, Senior Manager of Hispanic Marketing, Miller Brewing Company.

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  Hispanic Business - Miller Brewing Company Partners... - [Cached Version]
  Published on: 10/8/2002    Last Visited: 12/22/2005  

  Her image is a welcomed addition to our popular 'Storytellers' Hispanic advertising campaign," said Eduardo Casas, senior brand manager - Multicultural Marketing, Miller Brewing Company.

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  Mightygloves - Boxing News, Women's Boxing: Tecate... - [Cached Version]
  Published on: 1/1/2007    Last Visited: 10/1/2008  

  said Eduardo Casas, Brand Director of Tecate.

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  Starcom MediaVest Group - [Cached Version]
  Published on: 4/14/2003    Last Visited: 7/14/2003  

  "We feel it's a format featuring people our consumers can relate to," said Eduardo Casas, senior brand manager of multicultural marketing for Miller Lite.

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