Laura Campos This is Me

 Web References

1. 1. www.microprose.com

   www.microprose.com/press/print - [Cached]

   Published on: 3/4/2003   Last Visited: 3/23/2003

   "We are proud to introduce Pro Bass Fishing 2003 to our already robust outdoor sports franchise," said Laura Campos, director of brand marketing for Infogrames. "This game provides exceptional realism with a sophisticated look that delivers a fun and authentic experience for both fishing fans and outdoor enthusiasts alike."
   
   Pro Bass Fishing 2003 allows skillful players build a career season of up to six linked pro bass tournaments. The game also supports multiplayer action over LAN or online through GameSpy Arcade. Players choose between relaxed, open-ended fishing trips or competitive timed tournaments.

2. 2. MediaPost Advertising & Media Directory

   www.mediapost.net/dtls_dsp_med - [Cached]

   Published on: 1/1/2003   Last Visited: 2/19/2003

   "We either advertise to males or we advertise to adults," says Laura Campos, director of marketing communications for game publisher Infogrames, which recently ran a campaign for Unreal Tournament. "Very rarely do we do something for girls or females unless it's a mom-directed message, becauseit's cost-prohibitive."
   
   That's not to say there haven't been any changes in how games are advertised. The explosion of men's lifestyle magazines such as Maxim, Stuff, FHM, and Gear is providing a whole new avenue for reaching young men who previously could be reached in print only through sports and game-enthusiast publications.
   
   The other surprising area of growth has been in newspaper circulars.
   ...
   In order to get out to the masses, TV is still the best vehicle," adds Campos. "What you're seeing in creative is that a lot of video games are starting to mimic movie trailers, and that's to provide a key premise and the hottest scenes."
   
   ...
   But Campos for one suggests that last year was just the beginning, and that the game industry may finally shake its reputation as a holiday-driven industry and become like movies, music, and TV - a truly year-round business. "Q4 and spring/Easter will remain the key selling times, but like movies, you're going to do a lot more summer releases and a lot more summer advertising," she says.
   
   Every day MediaPost Classifieds list dozens of prominent media planner, buyer, seller and marketing positions.

3. 3. 030703-2

   www.licensingmedia.com/news/ht - [Cached]

   Published on: 3/4/2003   Last Visited: 1/13/2004

   "We are proud to introduce Pro Bass Fishing 2003 to our already robust outdoor sports franchise," said Laura Campos, director of brand marketing for Infogrames.