Susan Campbell This is Me

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1. 1. NurseWeek: Pay Cut: New Medicare reimbursement rates create allied health job losses

   www.nurseweek.com/features/99- - [Cached]

   Published on: 2/17/2006   Last Visited: 2/17/2006

   Susan Campbell, vice president of investor relations for Philadelphia-based NovaCare Inc., a long-term rehabilitation services provider, agreed that many nursing home operators are over-reacting to the complicated, confusing regulations by cutting rehab too severely. "It's good for taxpayers that there's a more reasonable approach by the government in reimbursing nursing homes," she said. "But nursing homes are reacting to the complex nature of the rules and the requirements of those rules in a way that's more than PPS intended." Campell said the reimbursement changes are actually projected to bring in more cost savings for the federal government than previously projected. She cited recent statistics from the Congressional Budget Office that the SNF changes will result in $16.2 billion in savings over the next five years.
   ...
   Then the prospective payment system (PPS) transformed Medicare, said Susan Campbell, vice president of investor relations for NovaCare.
   
   "The Medicare rules, PPS, caused nursing home operators to dramatically decrease the use of rehabilitation in their facilities," Campbell said. Since the long-term care services division accounted for approximately half the company's yearly revenues, the cuts hit NovaCare hard. The company's stock dropped from a high of $14.63 per share to a low of $1. NovaCare now trades between $1.50 and $1.75.
   
   The company decided to cancel 40 percent of its skilled nursing facility contracts by the end of June, primarily in the Western states, including all contracts in Texas. "We are a for-profit, shareholder-owned company," Campbell said. "We have to exit markets where it's no longer profitable for us."
   
   Campbell declined to say how many PTs, OTs, and speech therapists would be affected by the contract cancellations. "We're hoping that in many cases, the therapists will become employed [directly] by the facility in which we had them working," she said. "We're facilitating that with the customers."
   ...
   Campbell said that NovaCare may not be gone for good. "At some point when there is an equilibrium reached in nursing homes' utilization of rehab and more understanding of the whole PPS system among the nursing home industry," she said, "there could be points where we could reenter markets."

2. 2. NurseWeek: Pay Cut: New Medicare reimbursement rates create allied health job losses

   www.nurseweek.com/features/99- - [Cached]

   Published on: 5/10/1999   Last Visited: 5/13/2001

   Susan Campbell , vice president of investor relations for Philadelphia-based NovaCare Inc. , a long-term rehabilitation services provider , agreed that many nursing home operators are over-reacting to the complicated , confusing regulations by cutting rehab too severely. It's good for taxpayers that there's a more reasonable approach by the government in reimbursing nursing homes , she said. But nursing homes are reacting to the complex nature of the rules and the requirements of those rules in a way that's more than PPS intended. Campell said the reimbursement changes are actually projected to bring in more cost savings for the federal government than previously projected. She cited recent statistics from the Congressional Budget Office that the SNF changes will result in $ 16.2 billion in savings over the next five years. That figure exceeds original estimates of $ 9.6 billion by almost 70 percent.
   
   Quantifying the effect
   
   ...
   Then the prospective payment system ( PPS ) transformed Medicare , said Susan Campbell , vice president of investor relations for NovaCare.
   
   The Medicare rules , PPS , caused nursing home operators to dramatically decrease the use of rehabilitation in their facilities , Campbell said. Since the long-term care services division accounted for approximately half the company's yearly revenues , the cuts hit NovaCare hard. The company's stock dropped from a high of $ 14.63 per share to a low of $ 1. NovaCare now trades between $ 1.50 and $ 1.75.
   
   The company decided to cancel 40 percent of its skilled nursing facility contracts by the end of June , primarily in the Western states , including all contracts in Texas. We are a for-profit , shareholder-owned company , Campbell said. We have to exit markets where it's no longer profitable for us..
   
   Campbell declined to say how many PTs , OTs , and speech therapists would be affected by the contract cancellations. We're hoping that in many cases , the therapists will become employed [ directly ] by the facility in which we had them working , she said. We're facilitating that with the customers..
   
   Evie Harness , OTR , a healthcare consultant for the Polaris Group and chair of the Texas Occupational Therapy Association council on standards and practice , estimated that 200 allied health professionals in Texas would be affected by NovaCare's exodus. That's a pretty hefty chunk of therapists to be stuck out in the job market that's already pretty saturated , she said.
   
   Campbell said that NovaCare may not be gone for good. At some point when there is an equilibrium reached in nursing homes' utilization of rehab and more understanding of the whole PPS system among the nursing home industry , she said , there could be points where we could reenter markets..

3. 3. NurseWeek: Pay Cut: New Medicare reimbursement rates create allied health job losses

   www.nurseweek.com/features/99- - [Cached]

   Published on: 5/10/1999   Last Visited: 11/19/2006

   Susan Campbell, vice president of investor relations for Philadelphia-based NovaCare Inc., a long-term rehabilitation services provider, agreed that many nursing home operators are over-reacting to the complicated, confusing regulations by cutting rehab too severely. "It's good for taxpayers that there's a more reasonable approach by the government in reimbursing nursing homes," she said. "But nursing homes are reacting to the complex nature of the rules and the requirements of those rules in a way that's more than PPS intended." Campell said the reimbursement changes are actually projected to bring in more cost savings for the federal government than previously projected. She cited recent statistics from the Congressional Budget Office that the SNF changes will result in $16.2 billion in savings over the next five years.
   ...
   Then the prospective payment system (PPS) transformed Medicare, said Susan Campbell, vice president of investor relations for NovaCare.
   
   "The Medicare rules, PPS, caused nursing home operators to dramatically decrease the use of rehabilitation in their facilities," Campbell said. Since the long-term care services division accounted for approximately half the company's yearly revenues, the cuts hit NovaCare hard. The company's stock dropped from a high of $14.63 per share to a low of $1. NovaCare now trades between $1.50 and $1.75.
   
   The company decided to cancel 40 percent of its skilled nursing facility contracts by the end of June, primarily in the Western states, including all contracts in Texas. "We are a for-profit, shareholder-owned company," Campbell said. "We have to exit markets where it's no longer profitable for us."
   
   Campbell declined to say how many PTs, OTs, and speech therapists would be affected by the contract cancellations. "We're hoping that in many cases, the therapists will become employed [directly] by the facility in which we had them working," she said. "We're facilitating that with the customers."
   ...
   Campbell said that NovaCare may not be gone for good. "At some point when there is an equilibrium reached in nursing homes' utilization of rehab and more understanding of the whole PPS system among the nursing home industry," she said, "there could be points where we could reenter markets."