Scott Campbell This is Me

 Web References

1. 1. Jovio - Targeted Advertising that’s Simply Televisionary

   www.msa-jovio.com/press_Mark_A - [Cached]

   Published on: 5/10/2001   Last Visited: 12/12/2006

   Pittsburgh, PA - May 10, 2001 - MSA-Jovio, Inc., a pioneer in software technologies that enables cable and satellite operators to permissively profile and deliver individually targeted commercial advertisements, announced today that MSA-Jovio's Business Development Manager, Scott Campbell, was selected to judge the 2001 Mark Awards.
   
   The Cable and Telecommunications Association for Marketing (CTAM), an organization dedicated to the discipline and development of consumer marketing excellence in cable television, new media and telecommunications services, annually hosts the Mark Awards to honor marketing professionals in the cable television and telecommunications industry. CTAM selects the Mark Awards judges based on their creative and strategic marketing experience and membership in CTAM.
   
   Campbell was chosen based on his extensive experience in cable and video marketing and his knowledge of the new ideas and strategies needed in sales and marketing to successfully compete in today's marketplace. He brings over 15 years of marketing experience, including serving as Marketing Vice President for Adaboy, a developer of Internet advertising software and computer game technology.
   
   Currently, Campbell develops relationships within the marketing and advertising communities to promote MSA-Jovio's targeted ad delivery technology.

2. 2. Jovio - Targeted Advertising that’s Simply Televisionary

   www.jovio.com/press_Mark_Award - [Cached]

   Published on: 5/10/2001   Last Visited: 11/25/2001

   Pittsburgh, PA – May 10, 2001 – Jovio, Inc., a pioneer in software technologies that enables cable and satellite operators to permissively profile and deliver individually targeted commercial advertisements, announced today that Jovio's Business Development Manager, Scott Campbell, was selected to judge the 2001 Mark Awards.
   
   The Cable and Telecommunications Association for Marketing (CTAM), an organization dedicated to the discipline and development of consumer marketing excellence in cable television, new media and telecommunications services, annually hosts the Mark Awards to honor marketing professionals in the cable television and telecommunications industry. CTAM selects the Mark Awards judges based on their creative and strategic marketing experience and membership in CTAM.
   
   Campbell was chosen based on his extensive experience in cable and video marketing and his knowledge of the new ideas and strategies needed in sales and marketing to successfully compete in today's marketplace. He brings over 15 years of marketing experience, including serving as Marketing Vice President for Adaboy, a developer of Internet advertising software and computer game technology.
   
   Currently, Campbell develops relationships within the marketing and advertising communities to promote Jovio's targeted ad delivery technology. This technology has addressed the high entry costs to viewers for "on-demand" services by providing a solution that enables cable and satellite TV operators to offset digital set-top-box deployment costs through the increased advertising revenue gained with targeted ad delivery.
   
   Jovio's software tracks what viewers record and play through "on-demand" entertainment services, passively and permissively profiling the TV viewer. On-demand services include personal video recording, video-on-demand (pay-per-view movies), subscription-based video-on-demand, streaming media and video games, all of which are delivered over the cable or satellite operators' system. This profiling data is then used to create a unique "footprint" of the viewer and subsequently deliver individually targeted TV commercials that address advertisers' specific demographic, psychographic and behavioral requirements.

3. 3. 18th Annual Mark Awards

   www.ctam.com/ctam/awards/marka - [Cached]

   Published on: 1/23/2001   Last Visited: 6/15/2001

   Scott Campbell Business Development Manager , Jovio