Dustin Callif

In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Dustin Callif, head of digital content at Tool of North America, the company behind the new video, and the company's executive producer, Brian Latt, describe how the video works and the technological challenges that had to be overcome in order to create it; outline the company's plans to produce interactive programming going forward; explain why they believe music videos are fertile ground for interactivity; and much, much more.