Advertisers Unwittingly Featured on 'Jihad' Sites -
[Cached Version]
Published on: 9/20/2001
Last Visited: 9/20/2001
Robin Caller , director of advertising sales and business development for V3 Redirect , said it doesn't have complete control over which sites its clients' ads fall on.
He gave the example that a Go ad served by V3 recently landed on a site that contained adult content.V3 pulled the ad from the site shortly afterwards.
BUYER BEWARE
Many ISPs and portals that host user-generated sites regularly scan their network , pulling those sites that are deemed offensive , espousing hate speech or containing pornography.But a number remain on the Internet , some carrying ads that appear out of place.
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The pricing of our service reflects the quality of the content , said Caller , adding that an ad campaign run across amateur sites could cost as little as one pound per 1 , 000 impressions , or CPM , the standard way to price a Web ad.
There is a buyer beware mentality that applies to such online ad purchases , industry observers say.
Because of the unpredictable nature of the content , ISPs and portals have had to remain hyper-vigilant of their community networks to ensure advertisers' messages don't appear astride embarrassing or sensitive content.But the policing methods appear to lag behind the constantly changing content.
Fielding of Keen Europe said his faith in amateur sites has been dashed.