IDS: Local wineries on the rise (Region, 10/31/2001) -
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Published on: 10/31/2001
Last Visited: 10/31/2001
Jim ButlerButler Winery owner
Jim Butler , owner of Butler Winery , 1022 N. College Ave. , said , people are drinking less , but drinking better..
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This rise of mid-priced wines , driven by the baby boomers , directly affects how small wineries like Butler and Oliver Winery , 8024 N. State Road 37 , market their products.Small wineries , including Butler and Oliver , focus their marketing techniques on developing creative labels , promoting region loyalty and the expanding possibilities of the Internet.
Butler Winery recently developed a new label for its line of wholesale wine.The new label depicts a three-dimensional fruit and cheese basket drawn with bright , blending colors.
Wine labels increase in sophistication and complexity every five years , Butler said.The baby boomers like to see pretty wine bottles with sophisticated labels sitting on their tables..
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People are essentially getting tired of drinking California Chardonnay , Butler said.
Increased reliance of the Internet as a new media helps the Indiana wine industry thrive.Both Butler and Oliver Winery maintain Web sites to promote their businesses.With busy lifestyles and larger pocketbooks , baby boomers like the efficiency and ease of Internet shopping , local merchants said.