Derek Butcher

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  www.jewishexponent.com/article/15439/ - [Cached Version]
  Published on: 2/28/2008    Last Visited: 2/28/2008  

  For six years, it lay dormant, but recently, said Derek Butcher, vice president and general manager of the new Industry Standard, IDG decided to see how much "equity" was left in the brand.

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  www.clickz.com/showPage.html?page=3628332 - [Cached Version]
  Published on: 2/5/2008    Last Visited: 2/5/2008  

  In a launch-related message posted on the site, Derek Butcher, the magazine's general manager, said The Standard will rely on sponsorships for ad revenue.Intel is the launch sponsor, as made clear by the "sponsored by Intel" label on every page.
  
  In his message, Butcher said the original Industry Standard "helped define an era" a decade ago, something he hopes the new version will do as well.
  
  "The 'Net economy is alive and well, having survived the boom and subsequent bust," wrote Butcher."Still, there are obvious echoes of a time when often anything seemed possible and sometimes nothing seemed logical.The new Industry Standard will certainly treat the growing volatility of our economy as an important part of its coverage, and endeavor to become a trusted source for reliable information and insight."
  
  Prior to going belly-up, the original Industry Standard employed about 400 people.Should this latest incarnation suffer a similar fate, there is likely to be far less human suffering involved.Butcher noted the publisher, with the new Standard, has "abandoned the traditional media model based on a large editorial staff in favor of a new paradigm that values the commentary from thought leaders and the perspectives of our community."
  
  Butcher, who could not be reached for comment, most recently worked as vice president and chief technology officer of InfoWorld Media Group.Prior to that he was senior engineering manager at Disney Internet Group.

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  www.foliomag.com/2008/industry-standard-returns - [Cached Version]
  Published on: 2/4/2008    Last Visited: 2/5/2008  

  "We were happily amazed at how much recognition and brand equity there still was," says vice president and general manager Derek Butcher, who was formally Infoworld's CTO."We talked to a wide group of people and a branding agency.There will probably be some fallout due to the emotional history of it all, but the new Standard is ultimately going to come town to the proof in the pudding-we have to deliver, we can't rest on the brand."
  
  The site has been in development over the past year and has already been through a private beta test.Today's launch triggers a public beta, an important step, says Butcher, since the "editorial collective" model is a new one for IDG, which is now the sole owner of The Industry Standard after purchasing its assets in bankruptcy court.
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  "The price represents the market's consensus of the probability of that event occurring," says Butcher.
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  Butcher declined to elaborate on the site's development budget beyond describing it as a "typical skunk-works" operation that should break even fairly quickly."We managed to keep costs very low.Even with very low traffic numbers, we'll break even because of the sponsorships and the research deals," he says, adding that after a year anything below 500,000 monthly page views would be considered "disappointing."

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  www.technewsworld.com/story/61520.html - [Cached Version]
  Published on: 2/4/2008    Last Visited: 2/4/2008  

  "The prediction market is a natural complement to our diverse set of editorial voices, with each playing off the other to help readers get real insight into the online economy," said Derek Butcher, the Industry Standard's vice president and general manager.

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  is8.thestandard.com/about/bios/dbutcher - [Cached Version]
  Last Visited: 11/8/2008  

  About | Derek Butcher
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  Derek Butcher
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  As General Manager of The Industry Standard, Derek is responsible for the management, editorial, sales, and strategy of the business.
  
  He has over 11 years of experience in media and technology with well-known companies such as IDG, Disney, Infoseek, and Adobe.Previously, Derek served as Vice President and CTO of InfoWorld Media Group.There he helped lead InfoWorld back to profitability, and transition the media property into an online-only publication.In his role as CTO, he was charged with spearheading technology initiatives including web publishing systems, content redistribution and syndication, and web serving capacity.Derek also served as Senior Engineering Manager at Disney Internet Group, where he was responsible for the development of the Infoseek search engine portal, as well as assisting with the integration of espn.com and abcnews.com.
  
  Derek studied Computer Science and Psychology in the Bachelor of Science Honors Program at the University of Washington, where he also researched virtual reality interfaces at the Human Interface Technology Lab.

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  www.chaddickerson.com/blog/2007/10/ - [Cached Version]
  Published on: 10/1/2007    Last Visited: 11/24/2007  

  The NYT is reporting that the Industry Standard is relaunching at IDG, led by InfoWorld CTO Derek Butcher.With Derek involved, the probability for success is high (when I left InfoWorld for Yahoo, right after speaking with our CEO about my departure, I said, "don't post the job or interview anyone else - promote […]
  
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  www.chaddickerson.com/blog/2007/10/03/the-relaunch-of-t - [Cached Version]
  Last Visited: 11/24/2007  

  The NYT is reporting that the Industry Standard is relaunching at IDG, led by InfoWorld CTO Derek Butcher.With Derek involved, the probability for success is high (when I left InfoWorld for Yahoo, right after speaking with our CEO about my departure, I said, "don't post the job or interview anyone else - promote Derek immediately."

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  www.bloggersblog.com/technews/ - [Cached Version]
  Published on: 10/10/2006    Last Visited: 7/5/2009  

  The Industry Standard's Derek Butcher compared it to the Huffington Post's online publishing model.
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  "It's like the Huffington Post," says general manager Derek Butcher, "with the key difference that we will actually pay our contributors.
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  Those with the best track records will accumulate the most net worth and be able to wager more virtual cash on their next bet, Butcher said. The issue everyone is trying to get a handle on lately is whether or not the Microsoft-Yahoo acquisition will happen. Currently, the Standard's prediction market gives this merger a 50% chance. Betting closes more quickly on some predictions than it does on others.
  
  The Standard's Derek Butcher said, "With a market metaphor, you are enhancing or exaggerating the influence of the people with the most money or most knowledge.

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  www.idg.com/www/pr.nsf/newsSearch/0/120FD7143E15D232852 - [Cached Version]
  Published on: 2/4/2008    Last Visited: 2/7/2008  

  "The Industry Standard stands for trusted, insightful information on the Internet economy," said Vice President and General Manager Derek Butcher.
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  "Prediction markets have shown a remarkable ability to forecast future events, in everything from politics to movie box office receipts, and are used internally at a number of high-tech firms including Google, HP and others to predict events from product launch dates to the price of important component parts," continued Butcher.

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  old-www.internetnews.com/bus-news/article.php/3725886 - [Cached Version]
  Published on: 2/6/2008    Last Visited: 2/6/2008  

  Doing print again was never a consideration," Derek Butcher, vice president and general manager of the Web site, told InternetNews.com.
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  Butcher admits the site won't share many of the elements that made the magazine popular, and the brand may not mean anything to folks newer to the industry."The new generation, like ,Facebook CEO, Mark Zuckerberg, probably never heard of The Industry Standard, so we have to build up the awareness and respect," said Butcher.
  
  After interviewing several candidates to be editor, Butcher said management concluded it didn't need one."We're talking about a community site, and starting with an editor-in-chief seemed really old school," he said.

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