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Published on: 3/17/2004
Last Visited: 11/5/2004
Gone are the days when posters alone do the job, says Bill Burton, news bureau director of public affairs at the University of Illinois at Chicago.
"Students, when publicizing some campus event, tend to paper every vertical surface available with flyers," he says."Itâ€s not very effective.They need to cater to their audience in a way that helps them stay organized."
With an eye-catching e-mail, for example, students not only save important messages for a later date, but often theyâ€ll forward the letter to friends and fellow students, Burton says.Josefy takes it a step further for larger events by forwarding announcements to his schoolâ€s media relations department, where representatives pass the information along to local media, faculty, staff, and alumni.
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Contact Thibault at joseph-thibault@uvm.edu, Josefy at matthew-alan-josefy@tamu.edu, Burton at burton@uic.edu, Green at nate-green@uiowa.edu, or Cohen at tcohen@ku.edu.
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Few student organizations issue formal press releases, but Burton says they can prove effective in catching local media.
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