seattletimes.nwsource.com/html/businesstechnology/20036 -
[Cached Version]
Published on: 3/12/2007
Last Visited: 3/12/2007
Adrian Burton is the founder of eMedia.
What: eMedia Music, Seattle
Who: Adrian Burton, founder, president
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"No other instrument is as approachable or as ubiquitous," Burton said.
Financials: Burton.38, said the company has $3 million in annual revenues and has been profitable for several years.
String fever: eMedia offers guitar training on two levels, with specialized products for keyboards, bass, rock guitar and blues guitar.It is about to expand into another level of difficulty with a violin program.
Master class: The idea for user-friendly musical software came to Burton while he worked at Microsoft's multimedia publishing division, and he decided to teach himself to play guitar.Good teachers were hard to find.Software, he reasoned, didn't have to suffer musical foolishness.
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Burton cites Jimi Hendrix's passion and his ability to connect with the audience.
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And while no software can teach someone with no natural talent to play like Jimi, "it will get you a lot closer than you might get otherwise," Burton said
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"We teach improvisation," Burton said.