Mim Burt This is Me

 Web References

1. 1. Sainsbury's puts its faith in online services - PC Magazine

   www.pcmag.co.uk/news/1161999 - [Cached]

   Published on: 3/16/2005   Last Visited: 3/17/2005

   Mim Burt, principal retail analyst at Gartner, says that retailers must get basic service delivery right first, before developing multi-channel strategies.
   
   'Your customer should have one view of the brand before you have one view of your customer,' she said.

2. 2. Sainsbury's puts its faith in online services - Computing

   www.computing.co.uk/news/11619 - [Cached]

   Published on: 3/1/2005   Last Visited: 3/16/2005

   Mim Burt, principal retail analyst at Gartner, says that retailers must get basic service delivery right first, before developing multi-channel strategies.
   
   'Your customer should have one view of the brand before you have one view of your customer,' she said.

3. 3. Sainsbury's puts its faith in online services - Computeractive

   www.computeractive.co.uk/news/ - [Cached]

   Published on: 3/1/2005   Last Visited: 3/16/2005

   Mim Burt, principal retail analyst at Gartner, says that retailers must get basic service delivery right first, before developing multi-channel strategies.
   
   'Your customer should have one view of the brand before you have one view of your customer,' she said.