Dorian Burrows

The Marketing Help Line was established in October 2007 by Dorian Burrows, who was until recently Head of Marketing at The Valley Group and has over 30 years of International marketing experience working with one of the UK leading top 100 companies.The Marketing Help Line provides the complete marketing service solution built around the needs of a company to achieve its long term success.

"So many companies fail today, not because of a lack of effort, but because they don't promote themselves effectively" said Dorian "that's where we come in, we provide marketing impetus not as highly paid consultants but as their marketing manager, which means we are accountable for developing and delivering the marketing strategy... just as a marketing manager would, basically we see the job right through to the end."

The concept of interactive point of sale is simple, explained Dorian Burrows, head of marketing for the Valley Group.

"I have this beautiful rose-covered cottage but the drains are all clogged.There's this great product that cleans them right out and they advertise it on the (TV) all the time," he said."I can't remember the number of times I have gone to the supermarket and then walked out without it because no one â€" and nothing â€" reminded me to pick one up."

An average retail customer is the same, he said.
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Paperclick is the right tool to allow them to build on their expertise, Burrows said.

Dorian Burrows: Head of Marketing

telephone: +44 (0) 1535 272861

The two additional keynote sessions this year are What's Next for the Retail Sector? from Maureen Johnson, CEO of WPP Group - The Store; and The Roles of Digital and Traditional POP - a panel session featuring Dorian Burrows, Valley Group, Mike McVey, Maxim Creative Group and Frank Jones, Dynamax.

Dorian Burrows -The Valley Group

PR Contact: Dorian Burows: tel: +44 (0) 1535 272861 e-mail: dorian burrows@thevalleygroup.com