Steve Burns This is Me

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1. 1. news.winebusiness.com

   news.winebusiness.com/?ref=hn - [Cached]

   Published on: 1/6/2008   Last Visited: 1/6/2008

   Veteran "wine ambassador" Steve Burns will deliver the keynote address "How to Brand a Wine Region as World-Class" President of the consulting firm O'Donnell Lane LLC, Burns developed his marketing and political expertise in the California Governors office, The Wine Institute of California, and as executive director of the Washington Wine Commission.

2. 2. www.winebusiness.com

   www.winebusiness.com/GrapeGrow - [Cached]

   Published on: 1/4/2008   Last Visited: 2/22/2008

   Veteran "wine ambassador" Steve Burns will deliver the keynote address "How to Brand a Wine Region as World-Class" at the Wine Theme Luncheon on Wednesday, March 5.President of the consulting firm O'Donnell Lane LLC, Burns developed his marketing and political expertise in the California Governors office, The Wine Institute of California, and most recently, as executive director of the Washington Wine Commission.
   
   Regional branding is a promotional technique that could benefit many of the wineries whose personnel are expected to attend Wineries Unlimited."Regional branding is a great marketing short-cut that enhances brand recognition and bottom line profitability for local wineries," said Burns.

3. 3. NovaVine | People

   www.novavine.com/people.htm - [Cached]

   Published on: 11/14/2005   Last Visited: 11/14/2005

   Steve Burns, Consultant
   
   Steve Burns is well known in the wine industry for his contributions as Washington Wine Commission's second Executive Director, serving from 1996-2004, during a period where Washington became America's second largest wine producing state.He was concurrently the Executive Director of the Washington Wine Institute, the lobbying association of the state's wine industry.Burns began his work in the wine industry as International Marketing Manager for the Wine Institute of California.With degrees in Agricultural Business Management and Animal Science from California Polytechnic State University, he entered the agriculture industry as the Northwest Regional Manager for the American Angus Association, coordinating all association activities in 11 western states.From 1984 to 1998 , Burns was special assistant to Governor George Deukmejian, participating in California's expansion in opening trade and investment offices around the world.
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   In the spring of 2004 Burns left the Washington Wine Commission to create O'Donnell Lane LLC, based in Sonoma County, California, a marketing, public relations and strategic planning firm.