Jeff Bucalo

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  www.strata-g.com/news_detail.aspx?prid=55 - [Cached Version]
  Published on: 8/30/2005    Last Visited: 3/14/2007  

  CINCINNATI- Strata-G Communications has enhanced its account management staff with the addition of Jeff Bucalo.
  
  As Account Supervisor, Bucalo will be responsible for the day-to-day management and strategic direction for all marketing initiatives for Bosch Tools.He will also manage marketing projects and strategy for the Cellwood and Alumax product lines for Alcoa Home Exteriors.His previous experience in event marketing, distributor relationships and overall brand strategy will be beneficial to both his position and clients at Strata-G.
  
  Prior to joining Strata-G, Bucalo served as the Director of Marketing for Nantucket Nectars, based out of Massachusetts, where he led a team of 22 marketing employees.With more than eight years of experience in the beverage industry, Bucalo was accountable for all marketing strategies including media, Web site, public relations, and event marketing.
  
  Bucalo also worked as account supervisor for Boathouse Group, based in Boston, Mass. For more than two years, he managed accounts in consumer packaged goods, retail and financial services.
  
  Bucalo attended the University of Dayton where he received a bachelor's degree in sports marketing.Having lived in Boston for 13 years, Bucalo now resides with his wife and two children in Liberty Township.He dedicates his time working with Adopt a Classroom, an organization based in Miami, Fla., which raises money for teachers to buy needed supplies for their classrooms.Bucalo also received a national Radio Mercury award in 1996 and a March of Dimes Achievement in Radio award in 2002.

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  Boston Globe Online / Business / Taxi 'wraps' put new... - [Cached Version]
  Published on: 4/26/2002    Last Visited: 4/26/2002  

  Nantucket Nectars plans to have 20 cabs driving around Greater Boston, said marketing director Jeff Bucalo.
  
  The single-serve juices and juice cocktails that are the brand's mainstays are impulse purchases, he said, and a taxi wrapped in eye-popping colors should prompt plenty of impulse buys over the summer.
  
  For the convenience of taxi users, the City of Boston believes a cab should look like a cab.
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  Given the popularity of Nantucket Nectars with college students, Bucalo said he considered wrapping a bus that runs near Boston College and Boston and Northeastern universites, but he concluded that cab-wrapping was more cost effective and unusual.
  
  "For one bus, I can do seven cabs," said Bucalo, who said the company will spend $1.75 million on advertising over the next 12 months.
  
  Marketing has been a big part of Nantucket Nectars.
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  Two of its biggest customers are Wawa, a convenience-store chain in Greater Philadelphia, and the Target discount chain, Bucalo said.
  
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  Other ads have Tom & Tom interacting with Nantucket Nectars' "raving fans," Bucalo said.A high school senior wrote the company, asking whether the Nantucket Nectars Winnebago could serve as her limo to the prom.She may be featured in some new ads.

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  Juice Guys - The Company - Articles - Denver serves as... - [Cached Version]
  Published on: 3/16/2005    Last Visited: 7/19/2006  

  Jeff Bucalo, director of marketing for Nantucket Nectars, said Denver and its high population of active, 18-34 year-olds makes the Front Range an ideal test market.
  
  Bucalo said the NectarFizz beverages are similar to soft drinks, but aren't as highly carbonated as traditional soft drinks.The flavors include Blackberry Fizz, Cranberry Fizz, Lemonade Fizz, Orange Mango Fizz, Pink Grapefruit Fizz and Raspberry Lime Fizz.
  
  Bucalo added that a 60-second radio spot recorded by Nantucket Nectars co-founders Tom First and Tom Scott will begin airing on Oct. 21 in Denver.
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  The company is scheduled to launch NectarFizz nationally in January 2003, Bucalo said.
  
  Founded in 1989, Nantucket Nectars is owned by Cadbury Schweppes, PLC (NYSE: CSG).

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  Juice Guys - The Company - Articles - Denver serves as... - [Cached Version]
  Published on: 7/21/2001    Last Visited: 8/10/2006  

  Jeff Bucalo, director of marketing for Nantucket Nectars, said Denver and its high population of active, 18-34 year-olds makes the Front Range an ideal test market.
  
  Bucalo said the NectarFizz beverages are similar to soft drinks, but aren't as highly carbonated as traditional soft drinks.The flavors include Blackberry Fizz, Cranberry Fizz, Lemonade Fizz, Orange Mango Fizz, Pink Grapefruit Fizz and Raspberry Lime Fizz.
  
  Bucalo added that a 60-second radio spot recorded by Nantucket Nectars co-founders Tom First and Tom Scott will begin airing on Oct. 21 in Denver.
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  The company is scheduled to launch NectarFizz nationally in January 2003, Bucalo said.
  
  Founded in 1989, Nantucket Nectars is owned by Cadbury Schweppes, PLC (NYSE: CSG).

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  Loyalty Lessons - [Cached Version]
  Published on: 11/1/2002    Last Visited: 11/6/2002  

  However, it wasn't until April that Jeff Bucalo, Nantucket Nectars' director of marketing, founded the Cap Club to give his juice guys more than a nickname."We get thousands of letters a month from customers telling us how much they love our product and that they collect the caps for the sayings on them," Bucalo says."We wanted to reward people for their cap collections.We're saying not only do we want you to join our family, we're going to give you something in return."
  
  The Nantucket Nectars family is young and active, an image that the Cap Club upholds.An E-mail blast encouraged "juice guys" to register online for the program and redeem their Nantucket Nectars caps for more than 100 different "Nectarized" merchandise options, including L.L. Bean gift certificates, Sony televisions and outdoor gear.Each cap equals one point, or 50 cents.
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  Originally Bucalo hoped to register 5,000 collectors in 18 months; in the first six months, the Cap Club registered more than 4,500 members.At press time, one Cap Club member had 5,550 points and 25 members had 2,000 or more points.
  
  Bucalo says the Cap Club could be instrumental in winning new juice buyers."A lot of people know what kind of beverage they want, but they don't know what brand they want," he says."If people have Nectars on the brain before they make their purchase, that's huge.That's what the Cap Club is all about."
  
  Currently, the Cap Club is scheduled to run through September 2003, but odds are it will continue long after that."Based on what we've seen so far, I think we'd be nuts to stop it," Bucalo says.
  
  2. The right reward mix will get results.
  
  The Cap Club is right for Nantucket Nectars, but it wouldn't necessarily work in another industry.

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  PAN Communications Nantucket Nectars Case Study - [Cached Version]
  Published on: 12/2/2003    Last Visited: 6/29/2004  

  -Jeff Bucalo, Director of Marketing, Nantucket Nectars

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  Playback, Inc. - [Cached Version]
  Published on: 4/27/2001    Last Visited: 12/25/2005  

  Jeff Bucalo, Advertising Manager45 Dunster StreetCambridge, MA 02138(617) 868-3600

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