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This profile was created by Leslie Bublin. More information on ZoomInfo profiles.
This profile was created by Leslie Bublin. More information on ZoomInfo profiles.
Biography
Leslie A. Bublin became the director for General Motors' North American Business Planning in January 2008. Based in Detroit, she is responsible for supporting the President in all aspects of business planning and business management with emphasis on implementing his vision of how to run GM North America differently.Bublin joined the General Motors Automotive Components Group-Saginaw...
View all 21 references Web References
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1. www.heartlandfilmfest.com
www.heartlandfilmfest.com/news - [Cached]Published on: 10/21/2006 Last Visited: 5/24/2008
Leslie Bublin, Director of Marketing for Saab Automobile USA was on hand to bestow the honor to Chase. -
2. Heartland Film Festival 2006 | Heartland Film Festival
www.heartlandfilmfest.com/2006 - [Cached]Published on: 10/21/2006 Last Visited: 12/13/2006
Leslie Bublin, Director of Marketing for Saab Automobile USA was on hand to bestow the honor to Chase. -
3. Trollhattan Saab
www.trollhattansaab.net/archiv - [Cached]Published on: 10/1/2005 Last Visited: 6/17/2006
Leslie Bublin, who became marketing director, Saab USA in June, said the GM division will amp up its "Born From Jets" campaign in December, after a dealer council meeting to study first-month results of the campaign. She suggested in an interview that the next phase will be more interactive and promotional.
The campaign launched this week with a 30-hour media-advertising blitz on network TV. For the first time, per Bublin, Saab will launch a heavy broadband advertising push as well, on sites like MSN and CNN.
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"Dealers have heavied-up with their own funds to do that, in November and December" said Bublin.
"We are doing a fire-hose media approach for the fourth quarter," she said, adding that the company is aiming this week to reach 75 million impressions for the initial 30-hour blitz.
