www.targetpr.co.uk/creativity/news/news_29.shtml -
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Published on: 5/8/2007
Last Visited: 2/19/2009
"For many local businesses, their location is part of what they are selling - whether that's a visitor attraction, hotels, pubs and restaurants, or local food and drink where provenance is key," says Sarah Bryars, managing director of Target Public Relations and member of the CIPR.
"This event is not exclusively for PR and marketing professionals working in leisure and tourism.
It will offer the opportunity to meet a variety of people facing similar challenges, share best practise and hear how some of the region's finest tourism communicators conduct successful marketing campaigns."
The speaker programme includes Graham Walker, recently-appointed chief executive of Marketing Gloucester, who will talk about the challenges ahead in developing a new profile for the city; Chris Dee, tourism manager for the Cotswolds and Forest of Dean Destination Management Organisation; Kellie Lovett, marketing manager, Westonbirt Arboretum; and Sarah Bryars - who will outline the campaign for the Cotswolds & Forest of Dean flood recovery programme last autumn, shortlisted in this year's CIPR Awards.