Ed Bruno

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  www.etagz.presskit247.com/content/content-article.asp?A - [Cached Version]
  Published on: 10/10/2008    Last Visited: 10/10/2008  

  Ed Bruno, President of Sales
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  Ed Bruno is acting President at eTAGZ, Inc., a company that develops digital media to help manufacturers, retailers, and advertisers connect with consumers.Contact him at Ed@etagz.com. .
  
  Broadcast:
  
  Have you ever purchased something that came with a free CD or DVD?That "digital hangtag" is called an eTAG.Ed Bruno is President of eTAGZ, Inc., which owns the patent on the "eTAG."An expert in sales with a strong background in broadcast, Ed can shed some light on why giving free music, movie trailers, and other types of media is a great way for retailers and manufacturers to build loyalty with with consumers.Welcome, Ed.
  
  Full Bio:
  
  Ed Bruno is the acting President for eTAGZ.For the past five years, Ed Bruno has been part owner and head of sales for South Sound Broadcasting, LLC., a Regional Seattle broadcasting company.In 2005, South Sound sold KAYO 99.3 FM for $20M to Bustos Spanish Media and currently owns KFMY 97.7 FM.Prior to becoming a member of South Sound, Bruno was VP of Sales for Loudeye Radio Networks, overseeing both Affiliate and Ad Network sales combined with developing a market for Interactive Audio Ads.Before Loudeye, Bruno was VP of Sales for the Dial Audio Entertainment Network, a company that built custom branded Internet radio stations.
  
  From 1994-2000, Bruno was Vice President, Regional Manger and Director of Sales for McGavren Guild Radio; a National time-sales organization owned by Interep.Bruno was voted one of the Top 40 under 40 by the Business Examiner.He holds a Bachelors Degree in Speech Communication and a MA in English and Rhetorical Studies from Oregon State University.

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  www.etagz.presskit247.com/content/content-article.asp?A - [Cached Version]
  Published on: 10/10/2008    Last Visited: 10/10/2008  

  Ed Bruno and son Max in Yakutat, AK

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  bluekangaroo.presskit247.com/2007/05/ - [Cached Version]
  Published on: 5/1/2007    Last Visited: 8/6/2008  

  "This is a perfect partnering for us," says Ed Bruno, President of eTAGZ.

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  www.csnews.com/csn/news/article_display.jsp?vnu_content - [Cached Version]
  Published on: 12/17/2007    Last Visited: 12/17/2007  

  "Lots of marketers are using CDs to extend a brand and to offer more information to a consumer," said Ed Bruno, president of eTagz, which positions its tags as a kind of a digital "look-what-I-got-in-my-cereal box!"consumer bonus."But with these hangtags, we can offer consumers something they really value," he said, noting the tags average a 78 percent load rate, "and while that may seem really high, these tend to be highly targeted promotions, with consumers factoring the discs into the purchase decision."
  
  For am/pm, with 950 stores throughout the western U.S., the promotion is timed for rollout around the NCAA playoffs, and will feature large cardboard cutouts of the animated basketball players.Worldwide, FreeStyle Street Basketball attracts about 32 million players a month, Bruno told Marketing Daily.
  
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  www.cspnet.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=P - [Cached Version]
  Published on: 12/15/2007    Last Visited: 12/15/2007  

  "Lots of marketers are using CDs to extend a brand and to offer more information to a consumer," said Ed Bruno, president of eTagz, told the online publication.The firm positions hangtags as a kind of a digital "look-what-I-got-in-my-cereal box!"consumer bonus, said the report.
  
  For am/pm, with 950 stores in the western United States, the promotion is timed to roll out around the time of the National Collegiate Athletic Association (NCAA) playoffs, and will feature large cardboard cutouts of the animated basketball players.Worldwide, FreeStyle Street Basketball attracts about 32 million layers a month, said Bruno.

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  seattletimes.nwsource.com/html/businesstechnology/20040 - [Cached Version]
  Published on: 11/9/2007    Last Visited: 11/9/2007  

  Ed Bruno, president of eTagz, holds an example of how the company attaches a digital media disk to an AmPm drink cup's cover.
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  The cost of CDs had fallen dramatically since the late 1990s, making it possible for companies to give tens of thousands away and stay within their marketing budgets, said eTagz President Ed Bruno.
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  They also help gather crucial information about customers for follow-up promotions, Bruno said.

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  test.petrolworld.com/news/convenienceretailing/?guid=80 - [Cached Version]
  Last Visited: 1/5/2008  

  "Lots of marketers are using CDs to extend a brand and to offer more information to a consumer," says Ed Bruno, president of eTagz, which positions its tags as a kind of a digital "look-what-I-got-in-my-cereal box!"consumer bonus."But with these hangtags, we can offer consumers something they really value."Bruno says the tags average a 78% load rate, "and while that may seem really high, these tend to be highly targeted promotions, with consumers factoring the discs into the purchase decision."

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  www.etext.org/Politics/Progressive.Student.Network/psne - [Cached Version]
  Published on: 12/13/2008    Last Visited: 12/13/2008  

  A few of them include; Ed Bruno, vice president of the

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  "Online stock trading, domestic emerging markets,... - [Cached Version]
  Published on: 2/14/2001    Last Visited: 2/19/2001  

  We are excited to be linking with Cybereps and their extensive experience and industry relationships, said Ed Bruno, vice president, sales, theDial.Cybereps will strengthen our sales force and help us develop exciting sponsorship opportunities for advertisers..

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  Digitrends.net - TheDial Provides a New Tracking Tool - [Cached Version]
  Published on: 8/23/2001    Last Visited: 6/7/2002  

  TheDial's vice president of sales, Ed Bruno, says the development of a measurement system for streaming media has been a long time coming."We've been looking for a standard for a long time," says Bruno."Advertisers kept coming back to us asking us what our system for verification was."
  
  The ad verification system works on a system of "pings," similar to the way in which traditional radar works.Each stream is tracked and every time an advertisement plays, a ping is sent to the ad agency to record the activity.Bruno says the tool delivers an unprecedented amount of information in regard to spending on streaming advertisements.
  
  "It's the ultimate in tracking ROI.It allows us to know how many spots to fire," says Bruno."Arbitron, for example, is only guessing how many people are listening to something on the radio at any particular time.Here, I can empirically calculate how many times an ad is heard."
  
  While the exact process behind the technology is being guarded closely, the concept is rather simple.The ping is attached to the ad itself as a code.When the ad is served, it sends the packet of code back up the pipe.
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  Bruno says both Hewlett-Packard and ubid have already taken advantage of the tracking system and more advertisers are looking in to using it.The lowest CPM is $35, but Bruno adds that as the ads require more targeting, the price goes up accordingly.
  
  TheDial already syndicates its content and is hoping it can work out a similar arrangement with its new tool."We're definitely looking at doing something like licensing our technology," says Bruno."Maybe creating something like an ASP."
  
  The ping could serve as a model for emerging technologies like broadband and wireless that are still in need of new measurement tools.And while some ray of light will eventually break through the dot-com gloom, there's no immediate end to the problems in sight.The ping technology delivers more accountability to a system in desperate need of fiscal responsibility.Precise and detailed reports can help drive ROI effectively.
  
  The ping technology may also help the compilation of information on users of streaming content on the Web, a group that's rapidly developing.

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