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This profile was automatically generated using 27 references found on the Internet. This information has not been verified. Learn more...
This profile was automatically generated using 27 references found on the Internet. This information has not been verified. Learn more...
View all 27 references Web References
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1. www.marketingmag.ca
www.marketingmag.ca/english/cr - [Cached]Published on: 4/1/2008 Last Visited: 7/4/2008
Duncan Bruce, senior vice-president, executive creative director of Publicis, said he wanted to stay away from the drama of "a man screaming, women with black eyes and children cowering" to speak to the audience in a more meaningful way. -
2. www.strategymag.com
www.strategymag.com/articles/m - [Cached]Published on: 11/30/2007 Last Visited: 11/30/2007
Duncan Bruce, VP/ECD at Publicis Canada's Toronto office, said the insight for the new format came out of a global Wal-Mart directive (similar ads are running in the U.S. with the tagline "Save Money.Live better.").
"Allowing us to write a script and create a moment made it much more focused," he said.
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ECD: Duncan Bruce -
3. www.actoronto.org
www.actoronto.org/website/home - [Cached]Published on: 6/9/2003 Last Visited: 9/6/2007
"When something is no longer in the media we tend to let our guard down and place less relevance on the topic," says Duncan Bruce, Executive Vice President and Creative Director at Publicis Canada." Just because the threat of HIV/AIDS is no longer breaking news, doesn't mean that it is any less of an issue".
