Bill Bruce This is Me

Education

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1. 1. www.btobonline.com

   www.btobonline.com/apps/pbcs.d - [Cached]

   Published on: 4/7/2008   Last Visited: 4/26/2008

   "For AT&T Wireless, we were trying to express in a unique way how they have the best seamless network and seamless mobility, no matter where you might be," said Bill Bruce, chairman-chief creative officer of BBDO New York.
   
   For longtime client GE, BBDO rolled out the second phase of "ecomagination," a campaign to demonstrate the marketer's commitment to the environment. New work included TV, print and online, using human stories to show how GE's products are helping the planet. One TV spot, "Jar," won two gold awards in the National ADDY competition.
   
   "With GE, we wanted to tell the story in a way that makes what they do come to life in a really powerful and meaningful way, and really resonate with people," Bruce said.

2. 2. Contents Details

   global.promoduck.com/PressRele - [Cached]

   Published on: 5/5/2006   Last Visited: 1/9/2008

   "The advertising visually expresses the essence of Sierra Mist - 'Good Clean Fun,'" says Bill Bruce, senior creative director at BBDO New York, Pepsi's longtime ad agency partner, which created the Sierra Mist campaign.

3. 3. Mitsubishi Media NewsRoom

   media.mitsubishicars.com/detai - [Cached]

   Published on: 10/3/2005   Last Visited: 11/16/2007

   "We wanted to make a competitive statement about the all-new Raider truck, but in a way consistent with our creative approach," said Bill Bruce, EVP and executive creative director at BBDO New York.