Vicky Browning

"We had pretty much decided to do this in-house," said Vicky Browning, publishing director, Revolution Magazine."When we saw Solis, it was clear to us that an in-house project couldn't possibly hope to offer the same functionality in anything like a reasonable amount of time."

The new system will allow companies listed in the directory to use the Internet to update their content in the directory.This removes the burden on in-house data research administrators.

"We want a great online directory but we want to keep costs to a minimum," adds Browning.

"e-tractions' innovation and brilliant execution of the Whack-A-Flack campaign is a perfect example of a way to achieve recognition and success by harnessing the power of the Internet," said Vicky Browning, publishing director for Revolution magazine."We laud them for their ability to use non-traditional outlets, digital channels and viral means to greater visibility for the good of themselves and their client."

Based on the popular "Whack-A-Mole" game, Whack-A-Flack is a semi-addictive, good-natured spoof on the public relations industry.The game is designed to provide the press with a fun outlet to express their opinions and demonstrate their online gaming prowess by allowing users to select from a list of 20 prominent public relations firms that they feel deserve to get "whacked."The campaign began with the distribution of 150 emails, and after just six months garnered more than 20 significant campaign-related articles including the New York Times and San Jose Mercury News, as well as more than 60,000 visitors to the site. e-tractions measured its ROI from the campaign to be 1000 percent, with significant customer leads and wins such as the Shell Oil Company and Akamai Technologies, Inc.

We are pleased to join with Ad Relevance in presenting our readers with these vital indicators of Internet advertising activity, said Vicky Browning, Publishing Director of Revolution.Ads Breaking and Sector Temperature provide Internet marketers with comprehensive, timely data about what their competitors are doing – and where the advertising action is..

"We are pleased to join with AdRelevance in presenting our readers with these vital indicators of Internet advertising activity," said Vicky Browning, Publishing Director of Revolution.

Vicky BrowningPublishing Director, Revolution

Vicky BrowningPublishing Director , Revolution

Best Online Content Site for 2001Revolution

The awesome power of Hoover's Online is its comprehensiveness.Hoover's Online is one of the very few Web sites that we pay cold , hard cash to use. [ It's ] worth every penny…If information is power , then Hoover's Online is a power tool of the first order.We can't live without it..

Vicky BrowningPublishing Director , Revolution

The awesome power of Hoover's Online is its comprehensiveness.Hoover's Online is one of the very few Web sites that we pay cold , hard cash to use. [ It's ] worth every penny…If information is power , then Hoover's Online is a power tool of the first order.We can't live without it..Fast Company

The reigning king of corporate profiles.

"There are a number of Internet destinations that specialize in business content, but no site offers the amount of content and overall depth of resource as Hoover's Online," said Vicky Browning, publishing director of Revolution."Hoover's has proven that it can build a sustainable business.The growth of the company's subscription and content licensing revenues shows Hoover's strategy has paid off well."

In March, the editors of PC Magazine chose Hoover's Online as one of their favorites - a Top 100 Web Site, based on design, performance, security and usability.PC Magazine says Hoover's Online was selected "from those that we think break new ground in their categories, serve their audiences' needs, offer a service no one else does or better than all their competitors do, and those that we return to often and find ourselves unable to leave."

"There are a number of Internet destinations that specialize in business content, but no site offers the amount of content and overall depth of resource as Hoover's Online," said Vicky Browning, publishing director of Revolution.

Revolution has been a smash in the U.K. because it provides in-depth analyses and perspectives that you can get nowhere else about how today's new technologies are changing the world for strategic marketers, said Vicky Browning, Publishing Director.American readers of our British edition have told us that there be a need for a similar magazine in the U.S. As a result, we be pleased to be launching an American Revolution -- the single most comprehensive source of information about marketing in the digital economy..

Revolution's editorial mix will consist of news analysis, features and columns about people, developments and trends in marketing using digital media.Stories will explore how companies are utilizing the Internet, interactive TV, touch-screen kiosks, wireless networks and other communications technologies to enhance existing customer relationships and to develop new markets, products and alliances.

Revolution's editorial content will be distinct from the U.K. edition, which is a weekly.